Digital Marketing Manager - Al-Futtaim Group - Dubai, UAE

AlFuttaim; Dubai; On-site; AED 200,880 - 279,000; Full time

Benefits offered by this job

Career growth opportunities

Work on high-impact marketing initiatives

Job summary

AlFuttaim in Dubai is seeking a Digital Marketing Manager to lead strategic digital initiatives across its retail brands. You will drive growth through data-driven optimization and marketing execution.

This role includes managing teams and relationships with agencies, overseeing budgets, and providing analytics insights to meet business objectives. The ideal candidate has 5+ years in digital marketing leadership, capable of translating complex data into actionable strategies.

Join AlFuttaim Group for a vibrant, data-focused role with opportunities for career growth.

Qualifications

• Minimum 5 years of experience in a digital marketing leadership role within retail or e-commerce.
• Proven success in high-ROI digital marketing strategies across various channels.
• Experience presenting to senior executives and influencing decisions with data.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Drive performance across multiple brands through integrated digital channels.
• Lead, coach, and manage a high-performing digital marketing team.

Skills

Digital marketing channels expertise

Leadership skills

Data analysis and visualization

High performance marketing

Budget management

Tools

Power BI

Looker

Job description

Position Overview

The Digital Marketing Manager leads the strategic planning and execution of digital marketing initiatives across Al-Futtaim's retail brands in Dubai. This role focuses on driving measurable growth through data‑driven marketing strategies, performance optimization, and full‑funnel digital execution. The position works closely with senior leadership to align digital marketing efforts with business objectives while managing teams, agencies, budgets, and advanced analytics to maximize return on investment and customer acquisition.

Job Details

• Country: UAE
• City: Dubai
• Industry: Retail
• Function: Marketing Management
• Salary: 18000-25000 AED per month (market estimated)
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with Al-Futtaim retail business objectives and growth targets.
• Drive retail and e‑commerce performance across multiple brands through integrated digital channels.
• Act as the primary point of contact between the digital marketing function and senior leadership, ensuring alignment on strategy, priorities, and outcomes.
• Prepare and deliver executive‑level presentations covering marketing performance, budget utilization, and strategic recommendations.
• Translate complex data and analytics into clear, actionable business insights for decision‑makers.
• Lead, coach, and manage a high‑performing digital marketing team, providing structured feedback, mentorship, and performance development.
• Oversee digital business analytics, including performance dashboards and reporting using tools such as Power BI and Looker.
• Track and optimize KPIs including ROAS, CAC, CIR, conversion rates, and customer lifetime value.
• Design and execute predictive and targeted marketing campaigns using customer data platforms and product catalogs to improve acquisition and retention.
• Manage performance marketing activities across paid search, paid social, affiliates, display advertising, and SEO initiatives.
• Plan and execute full‑funnel marketing campaigns with continuous optimization through A/B and multivariate testing.
• Manage relationships with digital agencies and technology vendors, including contracts, SLAs, budgets, and performance reviews.
• Ensure efficient allocation and control of large digital marketing budgets with a strong focus on ROI and commercial impact.
• Stay up to date with digital marketing trends, retail innovation, and emerging technologies to maintain competitive advantage.

Ideal Profile

• Minimum 5 years of experience in a digital marketing leadership role within a multi‑brand retail or e‑commerce environment.
• Proven success in developing and executing high‑ROI digital marketing strategies across SEO, SEM, paid media, and CRM‑driven campaigns.
• Strong experience presenting to senior executives and influencing strategic decisions through data‑backed insights.
• Hands‑on knowledge of customer data platforms, marketing automation, and advanced analytics.

Skills Set

• Strong expertise in digital and performance marketing channels.
• Excellent leadership, communication, and executive presentation skills.
• Advanced analytical mindset with experience in data visualization and reporting tools.
• Strong budget management, forecasting, and commercial acumen in a retail context.
• Ability to lead cross‑functional teams and external partners in a fast‑paced environment.

Why Join Us

• Join Al‑Futtaim Group, one of the Middle East's most established and diversified retail organizations.
• Lead large‑scale, high‑impact digital marketing initiatives across well‑known retail brands.
• Work closely with senior leadership in a data‑driven, performance‑focused environment.
• Access long‑term career growth opportunities within Al‑Futtaim's retail and digital ecosystem.

About the Company

Al‑Futtaim Group is a leading privately held organization headquartered in Dubai, operating across automotive, retail, real estate, financial services, and healthcare. With more than 35,000 employees across over 20 countries, the group is known for operational excellence, strong governance, and a relentless focus on customer experience and sustainable growth.