Performance Marketing Manager

Confidential Jobs; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Confidential Jobs in Dubai seeks a Performance Marketing Operations Manager to build and operate a scalable content-delivery engine across paid activities. You will translate trading priorities into actionable content briefs and own end-to-end asset briefing, production, approval, deployment and review.

The role spans performance marketing, creative, trading and operations, coordinating across brands, markets and partners to optimise content cadence and campaign impact.

Qualifications

• 5–7 years of experience across performance marketing, growth operations, creative operations or ecommerce marketing.
• Experience in fashion, retail, ecommerce or multi-brand environments is valuable.
• Strong knowledge of Meta campaign and ad-set structures.
• Ability to translate media requirements into clear content briefs and manage delivery across teams.
• Excellent stakeholder-management and cross-team collaboration.

Responsibilities

• Translate trading priorities, product opportunities and media plans into a clear paid-content roadmap.
• Build and maintain the monthly campaign and ad-set plan across brands, categories and markets.
• Define creative requirements for campaigns (video, static, GIF, UGC, creator assets).
• Coordinate with performance agencies on structure, audiences, budgets and timelines.
• Own end-to-end campaign deployment, ensure assets, links, UTMs and variations are mapped and launched on schedule.
• Ensure campaigns launch with depth and a pipeline of replacement content to prevent fatigue.
• Turn paid-media requirements into clear briefs for creative, social, creator and brand teams.
• Maintain visibility across content lifecycle from briefing to performance review.
• Hold content owners to timelines and escalate risks.
• Identify bottlenecks and improve delivery speed and quality.
• Coordinate calendars with CRM partners, affiliate networks and external agencies.
• Maintain aligned campaign calendars and consistent content direction across partners.
• Establish processes and accountability across internal teams, agencies and partners.
• Provide leadership reporting on launches, content sufficiency and risks.

Skills

Performance marketing

Growth operations

Creative operations

Ecommerce marketing

Stakeholder management

Project management

Excel

Google Sheets

Campaign tracking tools

Tools

Campaign tracking tools

Job description

Performance Marketing Operations Manager

The Opportunity

We are looking for a highly organised, commercially minded Performance Marketing Operations Manager to build and operate a scalable content-delivery engine across paid marketing activity.

This role sits at the intersection of performance marketing, creative, trading and marketing operations, ensuring priority brands, categories and markets have the right volume and variety of high-quality creative to launch, test, scale and refresh effectively.

You will translate trading priorities, product opportunities and media plans into clear content requirements, then own the operational process that gets those assets briefed, produced, approved, deployed and reviewed.

Key Responsibilities

Campaign Planning & Delivery

• Translate trading priorities, product opportunities and media plans into a clear paid-content roadmap.
• Build and maintain the monthly campaign and ad-set plan across brands, categories and markets.
• Define creative requirements for each campaign, including video, static, GIF, UGC and creator assets.
• Work closely with performance agencies to align campaign structures, audiences, budgets and deployment timelines.
• Own the end-to-end campaign deployment process, ensuring assets, naming conventions, destination links, UTMs and market variations are correctly mapped, quality-assured and launched on schedule.
• Ensure campaigns launch with sufficient creative depth and a clear pipeline of replacement content to prevent creative fatigue.

Creative Operations

• Turn paid-media requirements and performance opportunities into clear, actionable briefs for creative, social, creator and brand teams.
• Maintain visibility across the full content lifecycle, from briefing and production through approval, delivery, launch and performance review.
• Ensure assets are correctly formatted, approved, tagged, stored and supported by the appropriate usage rights.
• Use creative-performance learnings to inform future briefs, iterations and refresh requirements.
• Hold content owners accountable for agreed delivery timelines and proactively escal*a*te risks or gaps.
• Identify bottlenecks and improve the speed, quality and consistency of content delivery.

Channel & Partner Management

• Act as a key content and campaign-delivery contact for CRM partners, affiliate networks and external agencies.
• Manage the flow of campaign calendars, product priorities, offers, copy and creative assets into channel execution.
• Coordinate creative submissions, promotional codes, tracking links, placement requirements and live-placement checks.
• Ensure paid media, CRM and affiliate partners are working from an aligned campaign calendar and consistent content direction.
• Maintain clear communication across internal teams and external partners to ensure campaigns are delivered accurately and on time.

Marketing Operations

• Own the integrated marketing calendar and weekly campaign-deployment rhythm.
• Maintain campaign roadmaps, content trackers, campaign status, asset libraries and partner-delivery trackers.
• Run cross-functional delivery meetings, ensuring actions, decisions, risks and dependencies are clearly identified and followed through.
• Establish clear processes and accountability across internal teams, agencies and external partners.
• Provide concise leadership reporting covering upcoming launches, content sufficiency, delivery risks and required actions.
• Continuously improve the operating model, introducing better processes, tools and ways of working as the business scales.

What We're Looking For

We are looking for someone with 5–7 years of experience across performance marketing, growth operations, creative operations or ecommerce marketing. Experience within fashion, retail, ecommerce or a multi-brand environment would be highly valuable.

You should have:

• Strong working knowledge of Meta campaign and ad-set structures, with the ability to review deployment plans, identify errors and manage an agency or execution team through launch and QA.
• A strong understanding of how creative volume, variety, testing and refresh cadence influence paid-media performance.
• Experience translating media requirements into clear content briefs and managing delivery across creative, social, creator and brand teams.
• Experience coordinating campaign delivery with CRM partners, affiliate networks and external agencies.
• Strong commercial judgement, with the ability to prioritise creative and campaign requirements according to revenue opportunity, stock position, customer demand and media investment.
• Strong project-management and organisational skills, with advanced confidence using Excel / Google Sheets and campaign-tracking tools.
• Excellent stakeholder-management skills and the confidence to work across multiple teams and external partners.
• The ability to hold people accountable to deadlines while maintaining strong working relationships.
• A proactive, solutions-focused approach, with the ability to independently identify and resolve delivery issues.
• The ability to operate comfortably in a fast-paced, high-growth environment where priorities can change quickly.

The Impact You’ll Make

This role will help ensure paid marketing activity is supported by the right creative, delivered at the right time and continuously improved through performance insight.

You will help create the operational rhythm that connects trading, media, creative, content, CRM and external partners, enabling the business to move faster while improving the quality and effectiveness of its marketing output.