Marketing Executive

Caliberly; Dubai; On-site; AED 80,000 - 140,000; Full time

Job summary

Caliberly is seeking a Creative Marketing Executive to drive brand positioning, lead generation, and digital engagement for its outsourcing and workforce solutions in the UAE. You will plan campaigns, manage content, monitor SEO and ads, and coordinate with sales to align marketing and revenue strategies. A Bachelor’s degree and 2–5 years in B2B marketing are required.

Join a dynamic regional market with opportunities for growth and exposure to regional and international campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2–5 years of marketing experience in B2B or service industries.
• Experience in outsourcing, staffing, or HR services is an advantage.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Manage social media platforms and digital engagement strategies.
• Create and publish marketing content including posts, blogs, newsletters, and case studies.
• Support website updates and ensure content alignment with brand messaging.
• Monitor SEO, paid ads, and online marketing performance metrics.
• Coordinate with sales teams to align marketing and revenue strategies.

Skills

Digital marketing

Content creation

Social media management

Campaign management

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

We are looking for a creative and performance-driven Marketing Executive to support brand positioning, lead generation, and digital engagement initiatives within the outsourcing and workforce solutions sector. The role focuses on executing marketing campaigns, enhancing online presence, and supporting business growth objectives.

Key Responsibilities

Marketing Campaign Execution

• Plan and execute marketing campaigns across digital and offline channels.
• Support lead generation initiatives aligned with sales objectives.
• Coordinate promotional activities, events, and corporate communications.
• Assist in launching new service offerings and market expansions.

Digital Marketing & Content Management

• Manage social media platforms and digital engagement strategies.
• Create and publish marketing content including posts, blogs, newsletters, and case studies.
• Support website updates and ensure content alignment with brand messaging.
• Monitor SEO, paid ads, and online marketing performance metrics.

Branding & Communication

• Ensure consistent brand identity across all marketing materials.
• Develop brochures, presentations, and marketing collateral.
• Coordinate with internal teams to gather content and success stories.
• Support public relations and corporate communication initiatives.

Market Research & Analysis

• Conduct competitor analysis and industry research.
• Track campaign performance and prepare marketing reports.
• Analyze customer insights and engagement trends.
• Provide recommendations to improve campaign effectiveness.

Collaboration & Reporting

• Work closely with sales teams to align marketing and revenue strategies.
• Support CRM campaigns and email marketing initiatives.
• Maintain marketing budgets and track ROI.
• Provide regular updates to management on campaign performance.

Qualifications & Experience

• Bachelors degree in Marketing, Business Administration, or related field.
• 2–5 years of experience in marketing, preferably in B2B or service industries.
• Experience in outsourcing, staffing, or HR services is an advantage.

Key Skills & Competencies

• Strong digital marketing knowledge
• Content creation and copywriting skills
• Social media and campaign management expertise
• Analytical mindset with data interpretation ability
• Creativity and attention to detail
• Strong communication and coordination skills

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work in a dynamic and growing industry
• Exposure to regional and international markets
• Collaborative and professional work environment