Performance Marketing Lead - Paid Media Optimization

Client of Salt; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Client of Salt is seeking a hands-on performance marketer to plan, execute and optimise paid media campaigns across search, social, display and programmatic channels. You will own campaign setup, targeting, testing and regular reporting for multi-market initiatives.

Role requires strong analytical skills, advanced Excel, and familiarity with GA4, Looker Studio/Power BI. You will work with creative and analytics peers to improve landing pages and ad effectiveness, driving clear ROI.

Qualifications

• Four to six years of hands-on paid media or performance marketing experience.
• Direct campaign-management experience across major advertising platforms.
• Strong analytical and Excel skills.
• Multi-market or multi-brand experience is preferred.

Responsibilities

• Campaign setup and execution across paid search, paid social, display, video and other channels.
• Campaign optimisation; monitor spend, CPC/CPM/CTR/CPA and other funnel metrics; adjust bids and budgets accordingly.
• Media planning and research; forecast scenarios and budget phasing; monitor platform changes and new formats.
• Measurement and reporting; weekly/monthly performance reports and ROI analysis; resolve attribution data discrepancies.
• Creative and landing-page collaboration to improve advertising effectiveness and document learnings.

Skills

Paid media

Performance marketing

Analytical skills

Stakeholder management

Strong communication

Multi-market experience

Education

Bachelor's degree in marketing, advertising, business, analytics, or a related discipline

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Programmatic advertising fundamentals

GA4

Looker Studio

Power BI

Advanced Excel

UTM taxonomy

A/B testing

Job description

Client of Salt is seeking a hands-on performance marketer to plan, execute and optimise paid media campaigns across search, social, display and programmatic channels. You will own campaign setup, targeting, testing and regular reporting for multi-market initiatives.

Role requires strong analytical skills, advanced Excel, and familiarity with GA4, Looker Studio/Power BI. You will work with creative and analytics peers to improve landing pages and ad effectiveness, driving clear ROI.