Performance Marketing Lead - Omnichannel Growth

QatarYello; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

QatarYello in Dubai is seeking a seasoned Performance Marketing Lead to drive omnichannel growth across Google, Meta and TikTok. You will own strategy, optimize campaigns, and ensure budgets align with brand and commercial goals.

The role requires 4–6 years of experience, a data-driven mindset, and the ability to challenge agency thinking while coordinating with ecommerce and retail channels.

Qualifications

• 4-6 years' experience in performance or digital marketing.
• Strong understanding of paid media performance metrics and optimisation.
• Proven experience managing external agencies.
• Data-driven mindset with strong analytical capability.
• Experience working with both large-scale and growth-stage brands.
• Creative, confident, and able to challenge agency thinking.
• Omnichannel experience (e-commerce and retail exposure preferred).

Responsibilities

• Lead performance marketing strategy across Google, Meta and TikTok.
• Manage and challenge external performance marketing agencies.
• Analyse campaign data and provide optimisation recommendations.
• Own media performance reporting and insight generation.
• Oversee budget allocation across awareness and conversion campaigns.
• Brief and collaborate with internal creative and design resources.
• Support performance activity across multiple brands and budgets.
• Ensure channel performance aligns with commercial and brand goals.

Skills

Google Ads

Meta Ads

TikTok Ads

Agency Management

Analytics

Budget Management

Omnichannel Marketing

E-commerce & Retail exposure

Data-driven mindset

Creative problem solving

Job description

QatarYello in Dubai is seeking a seasoned Performance Marketing Lead to drive omnichannel growth across Google, Meta and TikTok. You will own strategy, optimize campaigns, and ensure budgets align with brand and commercial goals.

The role requires 4–6 years of experience, a data-driven mindset, and the ability to challenge agency thinking while coordinating with ecommerce and retail channels.