Performance Marketing Lead

NNC; Sharjah; On-site; AED 201,000 - 335,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Overtime policy

Menstrual leave

Agile environment

Diversity of team

Job summary

NNC in the UAE is seeking a Performance Marketer who can turn advertising investment into measurable results through strategic planning, hands-on media buying, data analysis and continuous optimisation.

You will manage paid campaigns across NNC's client portfolio, including major events, government entities and cultural institutions, independently analysing performance, identifying growth opportunities and reporting results with data-driven recommendations.

Qualifications

• 3–5+ years of hands-on experience in performance marketing, paid media buying or digital advertising.

Responsibilities

• Develop paid media strategies aligned with client objectives, target audiences and measurable outcomes.
• Translate briefs into campaign plans, KPIs, channel strategies, budgets and forecasts.
• Plan full-funnel campaigns covering awareness, consideration, lead generation, conversion and remarketing.
• Independently manage campaigns across Meta Ads, Google Ads, YouTube, TikTok, LinkedIn, Snapchat and other relevant platforms.
• Set up and optimise targeting, bidding, placements, budgets and creative variations.
• Monitor spending, delivery and performance against agreed KPIs.
• Analyse CPM, CPC, CTR, CPL, CPA, ROAS, reach, frequency and conversion rates.
• Diagnose underperformance and conduct structured A/B testing.
• Implement tracking through GA4, GTM, Meta Pixel, Conversions API and Google Ads.
• Define and monitor conversion events across websites, landing pages, forms and registration journeys.
• Maintain accurate UTM structures and campaign measurement frameworks.
• Work with Development and CRM teams to resolve tracking discrepancies.
• Own campaigns from planning and launch through optimisation and final reporting.
• Coordinate with Growth, Creative, Social Media, Account Management and Development teams.

Skills

Hands-on experience

Analytical thinking

Commercial awareness

Problem-solving

Tools

GA4

GTM

Meta Pixel

Conversions API

Google Ads

Job description

NNC in the UAE is seeking a Performance Marketer who can turn advertising investment into measurable results through strategic planning, hands-on media buying, data analysis and continuous optimisation.

You will manage paid campaigns across NNC's client portfolio, including major events, government entities and cultural institutions, independently analysing performance, identifying growth opportunities and reporting results with data-driven recommendations.