Performance Marketing Lead

SmartChoice International GCC; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

SmartChoice International GCC is seeking an experienced Performance Marketing Lead in Dubai to own paid acquisition across the UAE, Saudi Arabia and wider GCC. You will be hands-on, building campaigns, testing funnels and optimising performance.

You’ll manage budgets, CAC/ROAS targets and collaborate with creative teams to test ad formats and conversion-focused content, driving scalable growth and revenue.

Qualifications

• 6+ years of performance marketing experience.
• Hands-on practitioner actively building and optimizing campaigns.
• Strong expertise in Meta Ads Manager and Google Ads (Search, Performance Max, YouTube).
• Experience with Snapchat Ads and WhatsApp acquisition funnels.
• Excellent written and spoken English.
• Highly analytical and commercially focused.

Responsibilities

• Own end-to-end setup, launch and daily optimization of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging channels.
• Be fully accountable for CAC, ROAS, LTV, conversion rates and revenue targets.
• Personally build and manage campaigns within native advertising platforms.
• Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks.
• Collaborate with creative teams to test ad formats, copy, video content and conversion-focused creative.
• Build and optimize high-converting acquisition funnels, including WhatsApp journeys.
• Analyze performance data daily, identify bottlenecks and scale successful campaigns.
• Troubleshoot tracking, attribution and conversion issues.

Skills

Performance marketing

Hands-on advertising

Meta Ads Manager

Google Ads

Search & Performance Max

YouTube ads

Snapchat Ads

WhatsApp funnels

English proficiency

Analytical mindset

Job description

We’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC.

This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance.

The Role

You’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance.

Key responsibilities include:

• Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels
• Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets
• Personally build and manage campaigns within native advertising platforms
• Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks
• Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative
• Build and optimise high-converting acquisition funnels, including WhatsApp customer journeys
• Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns
• Troubleshoot tracking, attribution and conversion issues

What We’re Looking For

• 6+ years of performance marketing experience
• Proven experience directly scaling paid acquisition campaigns with significant budgets
• A genuinely hands-on practitioner who currently builds, launches and optimises campaigns personally
• Strong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and YouTube
• Experience with Snapchat Ads and WhatsApp acquisition funnels
• Excellent written and spoken English
• Highly analytical, commercially focused and driven by measurable results