Performance Marketing Executive - Meta Ads

Whizz HR Pvt. Ltd.; Dubai; On-site; AED 120,000 - 210,000; Full time

Job summary

Whizz HR Pvt. Ltd. in Dubai is seeking a results-driven Performance Marketing Executive specialized in Meta Ads to plan, execute, and optimize paid campaigns on Facebook and Instagram.

The ideal candidate will manage campaign setup, audience targeting, retargeting, and budget optimization while collaborating with creative teams to deliver measurable ROI and ROAS. UAE market experience is a plus.

Join a fast-paced team and help drive lead generation and brand growth through data-driven marketing.

Qualifications

• 2–4 years of hands-on performance marketing experience with Meta Ads.
• Strong experience managing Facebook and Instagram campaigns.
• Proficiency in Meta Ads Manager, audience segmentation, retargeting and optimization.
• Experience in lead generation, conversion campaigns and ROI optimization.
• Knowledge of advertising metrics, budget management and tracking.
• Ability to analyze data and make data-driven decisions.
• Strong analytical and communication skills.
• Experience coordinating with creative teams and managing multiple campaigns.
• UAE/GCC market knowledge is a plus.

Responsibilities

• Plan, create, launch, and manage paid campaigns on Facebook and Instagram.
• Develop strategies to generate leads, drive traffic, and increase conversions.
• Set up objectives, targeting, placements, budgets, and bidding.
• Manage retargeting and build lookalike audiences.
• Conduct A/B tests of creatives, copies, audiences.
• Monitor performance and optimize to meet KPIs.
• Manage advertising budgets to maximize ROI/ROAS.
• Coordinate with design/content teams for high-performing creatives.
• Track metrics like CTR, CPC, CPM, CPA and ROAS.
• Prepare regular performance reports with actionable recommendations.

Skills

Performance marketing

Meta Ads

Facebook Ads

Instagram Ads

Campaign optimization

Audience targeting

Lead generation

Budget management

Data analysis

Communication

Tools

Meta Ads Manager

Meta Pixel

Conversions API

Analytics tools

Job description

Whizz HR is hiring a Performance Marketing Executive - Meta Ads for a Dubai-based company.

JOB SUMMARY

We are looking for a results-driven Performance Marketing Executive specializing in Meta Ads to plan, execute, and optimize paid advertising campaigns across Facebook and Instagram.

The ideal candidate should have hands-on experience in campaign management, audience targeting, lead generation, retargeting, budget optimization, and performance analysis to achieve business objectives and maximize return on advertising spend.

KEY RESPONSIBILITIES

Meta Ads & Campaign Management

• Plan, create, launch, and manage paid advertising campaigns on Facebook and Instagram.
• Develop effective campaign strategies to generate leads, drive website traffic, increase conversions, and improve brand awareness.
• Set up campaign objectives, audience targeting, placements, budgets, and bidding strategies.
• Manage retargeting campaigns and build custom and lookalike audiences.
• Conduct A/B testing of creatives, ad copies, audiences, and campaign strategies.
• Monitor campaign performance and optimize ads to achieve KPIs and business goals.
• Manage advertising budgets effectively to maximize ROI and ROAS.
• Coordinate with graphic designers, video editors, and content teams to develop high-performing ad creatives.

Performance Analysis & Reporting

• Track key performance metrics, including CTR, CPC, CPM, CPL, CPA, conversions, and ROAS.
• Analyze campaign data and identify opportunities for improvement.
• Prepare regular performance reports and provide actionable recommendations.
• Monitor campaign trends, competitor activities, and new Meta advertising features.
• Ensure proper tracking and campaign measurement using Meta Pixel, Conversions API, and relevant analytics tools.

REQUIREMENTS

• 2-4 years of hands-on experience in Performance marketing, particularly Meta Ads.
• Strong experience managing Facebook and Instagram advertising campaigns.
• Proficiency in Meta Ads Manager, audience segmentation, retargeting, and campaign optimization.
• Experience in lead generation, conversion campaigns, and performance marketing.
• Good understanding of advertising metrics, budget management, and ROI optimization.
• Knowledge of Meta Pixel, Conversions API, and conversion tracking.
• Ability to analyze campaign data and make data-driven decisions.
• Strong analytical, communication, and problem-solving skills.
• Experience working with creative teams and managing multiple campaigns simultaneously.
• UAE/GCC market experience is an added advantage.

IDEAL CANDIDATE

The ideal candidate should be performance-oriented, analytical, and proactive, with a proven ability to manage Meta Ads campaigns, generate quality leads or conversions, and optimize advertising budgets to deliver measurable business results.

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