Performance Marketing Executive

GMG; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

GMG is seeking a Performance Marketing Executive to build and run paid digital acquisition for GMG Home across Meta, Google Ads and Amazon Ads, covering Suncoast, Modora and EBN. In-house tracking, budgets and accounts will be established and later scaled, with end-to-end campaign planning, testing and optimisation across UAE audiences.

You will work with the Marketing Manager to set targets, design campaigns for retail, e-commerce, B2B and education sectors, and deliver insight-led reporting to

Qualifications

• 4–6 years of hands-on paid digital campaign experience.
• Proven ability to build or restructure ad accounts and tracking.
• Experience across Meta, Google Ads and Amazon Ads preferred.
• Familiarity with retail/e-commerce sectors in UAE/GCC is an advantage.

Responsibilities

• Plan and execute full-funnel paid campaigns across Meta, Google, and Amazon ads.
• Create concepts, copy and briefs for static, carousel and video formats.
• Define audiences and optimize performance against ROAS, CPA and lead targets.
• Monitor budgets, pacing and reallocate across platforms within limits.
• Produce regular performance reports with actionable insights.
• Collaborate with content/design teams for high-performing creative and pages.
• Coordinate with e-commerce, B2B and retail teams on stock and promotions.
• Oversee Amazon advertising planning and campaigns; liaise with partners.

Skills

Meta Ads

Google Ads

Amazon Ads

Tracking & measurement

Budget management

Audience strategy

Copywriting & creative direction

E-commerce basics

Tools

GA4

GTM

Pixels & UTMs

Shopify

Canva

Figma

Job description

Role Summary :

The Performance Marketing Executive builds and then runs paid digital acquisition for GMG Home across Meta, Google Ads and Amazon Ads, covering Suncoast, Modora and EBN.

Paid media is being brought in-house. The division's ad accounts, business portfolios and tracking are newly established, so the first phase of this role is to build them into a working, measurable operation rather than to optimise an existing one. Once that foundation is in place, the role plans, creates, analyses and optimises campaigns end to end, converting commercial objectives into measurable results while bringing creative thinking to campaign concepts, messaging and formats. Operating across retail, e-commerce, B2B and education audiences, the Specialist is the division's in-house expert on paid media performance, tracking and budget efficiency, and holds administrative custody of the division's advertising accounts.

Responsibilities:

• Delivery of the agreed blended ROAS, CPA and cost-per-lead targets by brand and platform. Targets are set with the Marketing Manager on appointment and baselined at 90 days, once tracking reconciles to actual sales.
• Efficient deployment of the division's digital media budget, with pacing and reallocation across platforms and brands.
• Integrity of tracking and measurement across all paid channels, including the conversion data the division reports on.
• Administrative custody and access control of every advertising account, business portfolio, pixel, catalogue and data source used by the division.
• Timely, insight-led reporting that informs marketing and commercial decisions.
• A continuous testing programme that improves creative, audience and bidding performance quarter on quarter.

Responsibilities — first 90 days (foundation)

• Establish campaign and account structure across Meta, Google Ads and Amazon Ads for each brand.
• Implement and verify end-to-end tracking: Meta Pixel and Conversions API with deduplication, GA4, Google Tag Manager, a documented UTM convention, and Amazon attribution. Budget does not scale until reported conversions reconcile to actual sales.
• Complete consolidation of advertising assets into the division's business portfolios — pages, Instagram accounts, pixels, catalogues and product feeds — with legacy and third-party access removed.
• Build and validate the product feed for Shopping and catalogue advertising.
• Agree baseline targets, a reporting format and a reporting cadence with the Marketing Manager.

Responsibilities — ongoing

• Plan and build full-funnel paid campaigns (awareness, consideration, conversion, retention) across Meta, Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP where applicable).
• Develop campaign concepts, ad copy and briefs for static, carousel and video formats, aligned to each brand's tone of voice and to the UAE retail calendar — Ramadan and Eid, DSF, DSS, White Friday, back-to-school and the EBN admissions cycle.
• Define audience strategies: prospecting, retargeting, lookalike, first-party and CRM-based segments.
• Monitor daily performance against KPIs (ROAS, CPA, CTR, CPC, conversion rate, ACoS/TACoS, lead quality) and take corrective action.
• Manage budget pacing and reallocation across platforms, brands and campaigns, within an agreed reallocation limit. Anything above that limit is approved by the Marketing Manager.
• Produce weekly and monthly performance reports with clear insights and recommendations, reconciled to sales data rather than to platform-reported figures alone.
• Work with the content and design team to produce high-performing creative and landing pages.
• Coordinate with the e-commerce, B2B and retail teams to align campaigns with stock availability, pricing, promotions and lead-handling processes.
• Support the Amazon marketplace strategy. This role owns Amazon advertising planning and campaign execution. The vendor relationship, brand launch sequencing and commercial terms sit with the B2B and Amazon partnership lead; listing content, ASIN setup, Brand Store and A+ content sit with e-commerce. Where those boundaries meet, the Marketing Manager arbitrates.

People Management:

The incumbent holds no direct supervisory responsibilities but is expected to engage effectively within their function and collaboratively across cross-functional teams. This role contributes meaningfully, whether through operational contributions and/or by offering specialized expertise, guidance, and support, to ensure alignment with either functional and/or strategic organizational goals and objectives.

Technical Competencies:

• Meta Ads (campaign structure, Advantage+, creative testing, CAPI) — Advanced
• Google Ads (Search, Shopping, Performance Max, YouTube) — Advanced
• Tracking and measurement (GA4, GTM, pixels, UTMs, attribution models) — Advanced
• Budget management and forecasting — Advanced
• Amazon Ads (Sponsored Ads, ACoS/TACoS management, Amazon attribution) — Intermediate
• Audience strategy and segmentation — Intermediate
• Copywriting and creative direction for paid media — Intermediate
• E-commerce and marketplace fundamentals (Shopify, product feeds) — Intermediate
• Landing page and conversion rate optimisation — Intermediate
• Basic design tools (Canva, Figma) for rapid creative iteration — Intermediate
• CRM and email/automation platforms — Intermediate

Experience:

• 4 to 6 years of hands‑on experience managing paid digital campaigns, with direct ownership of the media budget rather than executing someone else's plan.
• Demonstrable experience building or restructuring ad accounts, tracking and feeds from a low base — not solely optimising an established setup.
• Proven across Meta and Google Ads. Amazon Ads experience strongly preferred.
• Experience in retail, e-commerce, furniture, home and lifestyle, or education sectors is an advantage.
• UAE or GCC market experience is required: the role must already understand the local retail calendar and audience behaviour.
• Candidates present one worked example at interview — an account taken from a defined starting point to a measured result, with the numbers.