Performance Marketing Executive

DMG Events group; Abu Dhabi; On-site; AED 260,000 - 420,000; Full time

Job summary

DMG Events group is looking for a Performance Marketing Manager to own the growth engine end-to-end: attract the right audiences through paid and organic channels and convert first-time readers into loyal, returning users.

This role will drive audience growth ahead of our subscription model, manage CAC/LTV analytics, optimise funnels, and collaborate with editorial and CRM teams to reduce churn and improve conversions.

Qualifications

• 3+ years in performance, growth, or acquisition marketing—ideally with a subscription, media, or SaaS product.
• Strong command of both paid acquisition and SEO / organic growth—experience driving traffic from both sides.
• Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred.
• A track record of optimising conversion funnels, paywalls, or registration flows.
• Commercial instinct — you think in revenue and payback, not just impressions and clicks.

Responsibilities

• Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC).
• Grow organic and SEO-driven traffic in partnership with editorial team, building a durable, lower-cost acquisition base.
• Test and scale new channels, audiences, and creative.
• Own and develop a conversion funnel.
• Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.
• Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.
• Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
• Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.
• Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.

Skills

Paid acquisition

SEO

Organic growth

Growth analytics

Conversion funnels

CAC/LTV analysis

SQL

BigQuery

GA4

Onboarding / engagement

Tools

GA4

SQL

BigQuery

Job description

Job description

JOB PURPOSE:

We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users.

This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.

Functional Responsibilities

Acquisition – bring the right audience in

• Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic.
• Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.
• Test and scale new channels, audiences, and creative.

Conversion & retention – turn first-time readers into loyal readers, and eventually into subscribers

• Own and develop a conversion funnel.
• Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.
• Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.

Analytics

• Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
• Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.
• Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.

Qualifications, Experience, & Skills

What we look for in the ideal candidate

• 3+ years in performance, growth, or acquisition marketing — ideally with a subscription, media, or SaaS product.
• Strong command of both paid acquisition and SEO / organic growth — you have driven traffic from both sides of the house.
• Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred.
• A track record of optimising conversion funnels, paywalls, or registration flows.
• Commercial instinct — you think in revenue and payback, not just impressions and clicks.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.