Performance Marketing Executive

Nouveaux Talents; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Nouveaux Talents in Dubai, UAE seeks a commercially driven Performance Marketing Executive to own the growth engine end-to-end—from audience acquisition through paid and organic channels to improving conversion, retention and subscription growth.

This is a highly data-driven growth role blending hands-on performance marketing with a solid commercial understanding of CAC, LTV, funnels, cohorts, retention and churn.

Qualifications

• 3+ years' experience in performance, growth or acquisition marketing.
• Strong hands-on experience across paid acquisition AND SEO/organic growth.
• Previous experience within a subscription, digital media or SaaS business is highly desirable.
• Strong understanding of CAC, LTV, funnels, cohorts, retention and churn.
• Demonstrated experience improving conversion through CRO, landing pages, paywalls or registration flows.
• Strong analytical capability with GA4 essential.
• SQL and/or BigQuery experience is highly advantageous.
• Commercial mindset - connect marketing activity to revenue, conversion and payback.

Responsibilities

• Own and optimise paid acquisition across Google, Meta, LinkedIn, X and Microsoft Ads, with a clear focus on CAC and commercial returns.
• Develop SEO and organic acquisition strategies to build sustainable traffic.
• Own and continuously optimise the customer conversion funnel, from first visit and registration through to paid conversion.
• Drive CRO, including landing-page optimisation, A/B testing, registration journeys and paywall/conversion flows.
• Partner with CRM/lifecycle teams on onboarding, engagement, retention and win-back journeys.
• Improve free-to-paid and trial-to-paid conversion and support subscription growth.
• Build and manage performance reporting across CAC, LTV, payback period, cohorts, churn, MRR and channel efficiency.
• Ensure accurate conversion tracking, attribution and measurement across channels.
• Translate performance data into clear recommendations on marketing investment and budget allocation.

Skills

Performance marketing

Paid acquisition

Google Ads

Meta Ads

SEO

Organic growth

CRO

Conversion funnel

A/B testing

CAC

LTV

Cohort analysis

Churn

Retention

GA4

Conversion tracking

Attribution

Subscription growth

SaaS

MRR

SQL

BigQuery

Data-driven

Revenue focus

Tools

GA4

SQL

BigQuery

Google Ads

Meta Ads

Job description

Performance Marketing Executive - Growth & Acquisition

Mandatory skills requirement:

Performance Marketing, Paid Acquisition, Google Ads, Meta Ads, SEO, Organic Growth, CRO, Conversion Funnel, A/B Testing, CAC, LTV, Cohort Analysis, Churn, Retention, GA4, Conversion Tracking, Attribution, Subscription Growth, SaaS, MRR.

Location: Dubai, UAE

We are hiring a commercially driven Performance Marketing Executive to own the growth engine end-to-end - from acquiring the right audiences through paid and organic channels to improving conversion, retention and ultimately paid subscription growth.

This is a highly data-driven growth role, not a traditional brand or social media marketing position. The successful candidate will combine hands‑on performance marketing expertise with strong commercial understanding of CAC, LTV, conversion funnels and customer retention.

Key Responsibilities

• Own and optimise paid acquisition across Google, Meta, LinkedIn, X and Microsoft Ads, with a clear focus on CAC and commercial returns.
• Develop SEO and organic acquisition strategies to build sustainable traffic and reduce dependency on paid channels.
• Own and continuously optimise the customer conversion funnel, from first visit and registration through to paid conversion.
• Drive CRO, including landing-page optimisation, A/B testing, registration journeys and paywall/conversion flows.
• Partner with CRM/lifecycle teams on onboarding, engagement, retention and win-back journeys.
• Improve free-to-paid and trial-to-paid conversion and support the growth of the subscription model.
• Build and manage performance reporting across CAC, LTV, payback period, cohorts, churn, MRR and channel efficiency.
• Ensure accurate conversion tracking, attribution and measurement across channels.
• Translate performance data into clear recommendations on marketing investment and budget allocation.

What We're Looking For

• 3+ years' experience in performance, growth or acquisition marketing.
• Strong hands‑on experience across paid acquisition AND SEO/organic growth.
• Previous experience within a subscription, digital media or SaaS business is highly desirable.
• Strong understanding of CAC, LTV, funnels, cohorts, retention and churn.
• Demonstrated experience improving conversion through CRO, landing pages, paywalls or registration flows.
• Strong analytical capability with GA4 essential.
• SQL and/or BigQuery experience is highly advantageous.
• Commercial mindset - able to connect marketing activity directly to revenue, conversion and payback, rather than focusing solely on impressions, clicks or engagement.

Who Should Apply

We are particularly interested in candidates coming from subscription businesses, digital media/publishing, SaaS or other data‑led digital businesses with sophisticated acquisition and conversion funnels.

If your experience is primarily brand marketing, social media, communications or events marketing without hands‑on performance/acquisition ownership, this role is unlikely to be the right fit.