Growth Marketing Lead: Paid & Organic, Subscriber Growth

dmg events: Energy Portfolio; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

dmg events: Energy Portfolio seeks a Performance Marketing Manager to own the growth engine end-to-end, attracting audiences via paid and organic channels and converting first-time readers into loyal, returning users.

You will scale paid acquisition across Google, Meta, LinkedIn, X, and Microsoft; grow SEO-driven traffic; optimise funnels, onboarding, and churn with first‑party data; report on CAC, LTV, and payback to leadership.

Qualifications

• 3+ years in performance, growth, or acquisition marketing—ideally with a subscription, media, or SaaS product.
• Strong command of paid acquisition and SEO / organic growth; driven traffic from both sides.
• Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn; GA4 essential; SQL / BigQuery preferred.
• Track record of optimising conversion funnels, paywalls, or registration flows.
• Commercial instinct—focus on revenue and payback, not just impressions and clicks.

Responsibilities

• Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising CAC.
• Grow organic and SEO-driven traffic in partnership with editorial teams.
• Test and scale new channels, audiences, and creative.
• Conversion & retention: turn first-time readers into loyal readers, then subscribers.
• Own and develop a conversion funnel.
• Partner with lifecycle/CRM to reduce churn using first-party data for personalisation.
• Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.
• Build and own the acquisition analytics stack: CAC, LTV, payback, cohorts, and multi-touch attribution.
• Ensure accurate tracking; report MRR growth, funnel health, and channel efficiency to leadership.

Skills

Paid acquisition

SEO/organic growth

Growth analytics

Conversion optimization

Tools

GA4

BigQuery

SQL

Job description

dmg events: Energy Portfolio seeks a Performance Marketing Manager to own the growth engine end-to-end, attracting audiences via paid and organic channels and converting first-time readers into loyal, returning users.

You will scale paid acquisition across Google, Meta, LinkedIn, X, and Microsoft; grow SEO-driven traffic; optimise funnels, onboarding, and churn with first‑party data; report on CAC, LTV, and payback to leadership.