Growth Marketing Executive: Acquisition & Retention Leader

DMG Events group; Abu Dhabi; On-site; AED 260,000 - 420,000; Full time

Job summary

DMG Events group is looking for a Performance Marketing Manager to own the growth engine end-to-end: attract the right audiences through paid and organic channels and convert first-time readers into loyal, returning users.

This role will drive audience growth ahead of our subscription model, manage CAC/LTV analytics, optimise funnels, and collaborate with editorial and CRM teams to reduce churn and improve conversions.

Qualifications

• 3+ years in performance, growth, or acquisition marketing—ideally with a subscription, media, or SaaS product.
• Strong command of both paid acquisition and SEO / organic growth—experience driving traffic from both sides.
• Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred.
• A track record of optimising conversion funnels, paywalls, or registration flows.
• Commercial instinct — you think in revenue and payback, not just impressions and clicks.

Responsibilities

• Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC).
• Grow organic and SEO-driven traffic in partnership with editorial team, building a durable, lower-cost acquisition base.
• Test and scale new channels, audiences, and creative.
• Own and develop a conversion funnel.
• Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.
• Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.
• Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
• Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.
• Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.

Skills

Paid acquisition

SEO

Organic growth

Growth analytics

Conversion funnels

CAC/LTV analysis

SQL

BigQuery

GA4

Onboarding / engagement

Tools

GA4

SQL

BigQuery

Job description

DMG Events group is looking for a Performance Marketing Manager to own the growth engine end-to-end: attract the right audiences through paid and organic channels and convert first-time readers into loyal, returning users.

This role will drive audience growth ahead of our subscription model, manage CAC/LTV analytics, optimise funnels, and collaborate with editorial and CRM teams to reduce churn and improve conversions.