Performance Marketing Creative Strategist

Remotedxb; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Superside, a creative subscription platform in Dubai, seeks a Paid Social Creative Strategist to guide brand-focused paid social work. You will shape channel strategy, translate performance data into actionable briefs, and adapt campaigns for feed and stories. The role emphasizes hands-on production and testing at scale.

The ideal candidate has in-house brand experience and a proven track record of driving paid social creativity, with exposure to Meta, TikTok, Google Display, and YouTube formats.

Qualifications

• Hands-on paid social experience across Meta, TikTok, Google Display and YouTube.
• In-house brand experience required, not agency-only.
• Proven track record of owning or influencing paid social creative strategy.
• Experience producing hundreds of ads per month.

Responsibilities

• Advise on paid social trends and format shifts.
• Recommend channel strategy for brand presence across paid social.
• Adapt campaigns for feed, story, and in-feed formats.
• Improve creative briefing processes with performance emphasis.
• Advise on testing and creative automation for large-scale testing.

Skills

Paid social strategy

Creative briefs

In-house brand experience

Ads production

Tools

Meta Ads Manager

TikTok Ads

Google Display

YouTube Ads

Job description

Responsibilities

• Advise on current paid social trends including formats and platform shifts
• Recommend channel strategy for brand presence across paid social
• Adapt big brand campaigns for paid social formats like feed, story, and in-feed native
• Improve creative briefing processes to be performance-informed while protecting brand integrity
• Advise on testing and creative automation to structure large-scale creative testing

Requirements

• Creative or content strategy background with hands-on paid social experience (Meta, TikTok, Google Display, YouTube)
• In-house experience at a brand rather than agency-only experience
• Proven track record of owning or heavily influencing paid social creative strategy
• Experience managing high-volume production of hundreds of ads per month
• Ability to translate performance data into actionable creative briefs

About the Company

Superside is a creative subscription platform that helps brands scale their creative production through a global network of designers and strategists.