We are looking for a Part-time PPC / Meta Ads Specialist to take ownership of the day-to-day management and optimization of multiple advertising accounts.
The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.
What You Will Do
- Launch and set up advertising campaigns in Meta Ads
- Monitor campaign performance on a daily basis and respond promptly to changes
- Optimize budgets, audiences, placements, and campaign structures
- Analyze key performance metrics and identify the reasons behind performance drops
- Test new audiences, offers, and advertising creatives
- Provide recommendations for new advertising creatives
- Monitor the accuracy of tracking and conversion events
- Prepare regular performance reports
- Discuss results, challenges, and optimization ideas with the PPC Team Lead
- Troubleshoot issues related to advertising accounts, ads, and moderation
Requirements
- Strong hands-on experience with Meta Ads
- Experience independently managing multiple advertising accounts simultaneously
- Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, CR, etc
- Ability to identify optimization opportunities and make data-driven decisions independently
- Hands-on experience with Lead Generation campaigns
- Good understanding of cold audiences, retargeting, and Lookalike audiences
- Experience testing different audiences and advertising creatives
- Strong attention to detail when working with advertising budgets
- Ability to manage your area of responsibility independently without constant supervision
- Working English for advertising platforms, ad copy, and day-to-day work communication
Nice to have
- Experience working with real estate projects
- Experience with the Dubai / UAE market
Benefits
- Part-time position
- Fully remote work
- Multiple advertising accounts and projects
- Long-term cooperation
- Working hours and compensation discussed individually based on experience