Paid Social Specialist

Cognita; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Cognita in Dubai is seeking an experienced Paid Social Specialist to lead always-on and tactical campaigns across Meta, Google, and TikTok. You will optimize against awareness, enquiry and conversion targets, manage budgets, and collaborate with brand, creative and school teams.

You will run test-and-learn programs, deliver regular performance reports, and guide media planning across multiple markets in the Middle East and Asia. A marketing degree is required and 3+ years in digital agencies.

Qualifications

• 3+ years in a digital agency running paid campaigns.
• Experience managing always-on and tactical paid social.
• Working knowledge of GA and GTM.
• Strong stakeholder communication and creative judgment.

Responsibilities

• Deliver always-on and tactical paid social campaigns from set-up through monitoring
• Optimize campaigns toward awareness, enquiry and conversion targets
• Control budget pacing by school, campaign and platform
• Recommend channels, audiences, placements and formats based on performance
• Partner with organic social and school teams to amplify high-performing content
• Guide Brand and Creative teams on formats and messaging
• Run continuous test-and-learn across audiences, creative and formats
• Share weekly, monthly and termly reports with insight and next steps

Skills

Paid Social Campaigns

Meta Ads

Google Ads

TikTok Ads

Google Analytics

Google Tag Manager

Stakeholder communication

Creative judgement

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

Google Tag Manager

Job description

Responsibilities

• Deliver always-on and tactical paid social campaigns from set-up through monitoring
• Optimise against awareness, enquiry and conversion targets
• Control budget pacing by school, campaign and platform
• Recommend channels, audiences, placements and formats based on performance
• Partner with organic social and school teams to amplify high-performing content
• Guide Brand and Creative teams on formats and messaging
• Run continuous test-and-learn across audiences, creative and formats
• Share weekly, monthly and termly reports with insight and next steps

Requirements

• Advanced hands-on skills across Meta Ads, Google Ads and TikTok Ads
• At least three years in a digital agency running paid campaigns
• Experience managing always-on and tactical paid social
• Working knowledge of Google Analytics and Google Tag Manager
• Strong creative judgement and stakeholder communication
• Bachelor's degree in Marketing or a related field

Preferred Qualifications

• HubSpot or automated reporting experience
• Meta, Google or TikTok certifications
• Experience in education or multi-market portfolios across the Middle East and Asia

About the Company

Cognita is a global family of over 90 schools across 21 countries, with more than 100,000 students and 22,000 colleagues.