Digital Marketing Specialist

Ducon Outdoor Living; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Ducon Outdoor Living seeks a skilled Social Media Manager to handle day-to-day platforms, growing Instagram followers and engagement through organic and paid strategies.

You will plan and manage campaigns across Google Ads, Meta, TikTok and others, create WhatsApp campaigns, and nurture leads using CRM tools. Knowledge of SEO, content strategy and UAE/GCC markets is a plus.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Experience in social media strategy and content marketing.
• Proven ability to plan and execute paid media campaigns.

Responsibilities

• Manage day-to-day social media platforms with focus on growing Instagram followers and engagement.
• Create and manage paid media campaigns across Google Ads, Meta, Facebook, Instagram, TikTok.
• Develop and execute WhatsApp campaigns for lead qualification.
• Nurture and qualify leads effectively.
• Utilize CRM tools (Salesforce preferred) for campaign tracking.
• Implement SEO strategies to boost rankings and site UX.
• Develop content aligned with the brand mission to create dream outdoor spaces.
• Track and report campaign performance with Google Analytics and other tools.
• Collaborate with internal teams and external partners to align marketing strategies with business goals.
• Demonstrate expertise across paid media channels and creative thinking to drive ROI.
• Understand UAE and GCC markets to tailor campaigns.

Skills

Social media

Paid media

WhatsApp campaigns

Lead nurturing

CRM knowledge

SEO

Content strategy

Data analytics

Collaboration

Paid channels

Creative thinking

UAE GCC markets

Education

Bachelor's degree

Tools

Salesforce

Job description

Social Media Management

Manage day-to-day social media platforms with a focus on growing Instagram followers and engagement through both organic content and paid campaigns

Paid Advertising

Create and manage paid media campaigns across Google Ads Meta Facebook Instagram TikTok and others to drive qualified traffic and conversions

WhatsApp Campaigns

Develop and execute campaigns on WhatsApp and ensure effective lead qualification

Lead Nurturing

Demonstrate experience in nurturing and qualifying leads effectively

CRM Knowledge

Familiarity with CRM tools preferably Salesforce

SEO Optimization

Implement SEO strategies to enhance website ranking increase organic traffic and improve user experience

Content Strategy

Develop and execute compelling content aligned with the brand s mission of creating dream outdoor spaces

Data Analysis

Track measure and report on campaign performance using Google Analytics and other tools Refine strategies to meet KPIs and maximize ROI

Collaboration

Work closely with internal teams and external partners to align marketing strategies with business goals

Expertise in paid media channels

Google Ads Meta Ads TikTok Ads etc with a strong track record of successful campaigns

Creative

strategic thinker with a passion for digital marketing and driving results Excellent communication skills and ability to collaborate with cross-functional teams

Understanding and experience in the UAE and GCC markets

Google Ads Meta Ads Facebook Instagram TikTok Ads SEO amp Analytics CRM Salesforce preferred

Education

Social Media Strategy Content Marketing Bachelor s Degree in Marketing, Digital Media, Communications, or a related field preferred