Paid Search Specialist

Cognita; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Cognita, a global family of schools, seeks a Paid Search Specialist to manage always-on and tactical campaigns for its Dubai schooling network. You will optimise against enquiries and conversions, control budgets by school and platform, and guide brand/creative teams on copy and testing variations.

The role requires advanced Google Ads skills and 3+ years in a digital agency. You will work with Analytics, GTM, and possibly HubSpot, delivering insights and an ongoing test-and-learn program.

Qualifications

• Advanced hands-on Google Ads skills.
• At least three years in a digital agency running paid campaigns.
• Strong working knowledge of Google Analytics and Google Tag Manager.
• Sound analytical judgement and attention to detail.

Responsibilities

• Deliver always-on and tactical paid search campaigns for schools.
• Optimise against enquiry and conversion targets using search terms, keywords, bids and audiences.
• Control budget pacing by school, campaign and platform.
• Manage keyword and search demand activity, protecting brand coverage.
• Keep accounts clean by reviewing search terms, negatives and conversion settings.
• Advise Brand and Creative teams on ad copy and testing variations.
• Run a continuous test-and-learn programme.
• Share weekly, monthly and termly reports with clear insight and next steps.

Skills

Google Ads

Analytics

Data-driven decision making

Attention to detail

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

HubSpot

Job description

Responsibilities

• Deliver always-on and tactical paid search campaigns for schools
• Optimise against enquiry and conversion targets using search terms, keywords, bids and audiences
• Control budget pacing by school, campaign and platform
• Manage keyword and search demand activity, protecting brand coverage
• Keep accounts clean by reviewing search terms, negatives and conversion settings
• Advise Brand and Creative teams on ad copy and testing variations
• Run a continuous test-and-learn programme
• Share weekly, monthly and termly reports with clear insight and next steps

Requirements

• Advanced hands-on Google Ads skills
• At least three years in a digital agency running paid campaigns
• Strong working knowledge of Google Analytics and Google Tag Manager
• Sound analytical judgement and attention to detail
• Bachelor's degree in Marketing or a related field

Preferred Qualifications

• HubSpot experience
• Google Ads and Analytics certifications
• Experience in education or a considered decision journey sector
• Experience supporting multi-market portfolios

About the Company

• Cognita is a global family of over 90 schools across 21 countries.