Paid Search Lead for Global Education Campaigns

Cognita Schools

United Arab Emirates

Hybrid

AED 134,000 - 201,000

Full time

14 days+

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Job summary

Cognita operates a global network of schools and is seeking a Paid Search Specialist to manage campaigns across the Middle East and Asia. You will own execution from setup to reporting, ensuring media spend delivers strong enquiry and conversion outcomes.

The role reports to the Digital Marketing Manager, requiring advanced Google Ads skills, GA/GTM proficiency and a data-driven, cross-functional collaboration approach. Dubai-based, hybrid work pattern.

Qualifications

Advanced, hands-on Google Ads skills including keyword management, bidding, conversion settings and reporting.
At least three years’ experience in a digital agency running paid campaigns across multiple client accounts.
Proven experience managing always-on and tactical paid search with clear enquiry and conversion goals.
Strong working knowledge of Google Analytics and Google Tag Manager.
Sound analytical judgement, attention to detail and clear stakeholder communication.
Bachelor’s degree in Marketing or a related field.

Responsibilities

Deliver always-on and tactical paid search campaigns for Cognita schools across the Middle East and Asia.
Optimise against enquiry and conversion targets using search terms, keywords, match types, bids, audiences and ad copy.
Control budget pacing by school, campaign and platform, coordinating with Finance to ensure invoices are paid.
Advise Brand and Creative teams on ad copy and testing variations.
Run a continuous test-and-learn programme and report findings with next steps.
Collaborate with Paid Social, CRO, Sales and Parent Experience to understand lead quality and resolve tracking or website issues.