Hybrid Paid Search Specialist — Dubai

Cognita Schools; Dubai; Hybrid; AED 180,000 - 240,000; Full time

Job summary

Cognita is a global family of schools; we are seeking a Paid Search Specialist to ensure Cognita schools across the Middle East and Asia are found by the right families at the right moment. You will own execution and optimisation from setup through reporting, reporting to the Digital Marketing Manager and aligning with the Head of Digital & Performance Marketing.

You’ll manage always-on and tactical campaigns, optimize for enquiries and conversions, and collaborate with Brand, Creative, and

Qualifications

• At least three years’ experience in a digital agency running paid campaigns.
• Hands-on Google Ads skills with always-on and tactical campaigns.
• Strong knowledge of Google Analytics and Google Tag Manager.
• Bachelor’s degree in Marketing or related field.

Responsibilities

• Deliver always-on and tactical paid search campaigns across our schools, from set-up to monitoring.
• Optimize against enquiry and conversion targets using search terms, keywords, match types, bids, audiences and ad copy.
• Control budget pacing by school, campaign and platform, and coordinate with Finance to keep invoices paid.
• Manage keyword and search demand activity, protect brand coverage and align campaigns to each school and market.
• Keep accounts clean by reviewing search terms, negatives, targeting and conversion settings.
• Advise Brand and Creative teams on ad copy and testing variations.
• Run a continuous test-and-learn programme and share insights.
• Share weekly, monthly and termly reports with clear next steps.
• Collaborate with Paid Social, CRO, Sales and Parent Experience to resolve tracking or website issues.

Skills

Google Ads

Keyword management

PPC campaigns

Analytics & GTM

Budget management

Stakeholder comms

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

HubSpot

Job description

Cognita is a global family of schools; we are seeking a Paid Search Specialist to ensure Cognita schools across the Middle East and Asia are found by the right families at the right moment. You will own execution and optimisation from setup through reporting, reporting to the Digital Marketing Manager and aligning with the Head of Digital & Performance Marketing.

You’ll manage always-on and tactical campaigns, optimize for enquiries and conversions, and collaborate with Brand, Creative, and