Paid Search Performance Analyst

The Elite Job

Dubai

Hybrid

AED 180,000 - 300,000

Full time

2 days ago

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Benefits offered by this job

Remote options

Hybrid work environment

Certification opportunities

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Job summary

The Elite Job is seeking a detail-oriented Search Marketing Analyst – Paid Campaign Measurement to support planning, monitoring, measurement, and optimization of paid search campaigns in Dubai. You will analyze performance across Google Ads, Microsoft Advertising, and related channels to provide actionable insights that drive growth.

You will monitor KPIs, review attribution and conversion tracking, and prepare clear reports and dashboards for stakeholders.

Qualifications

A bachelors degree in Marketing, Business Administration, Statistics, Economics, Mathematics, Information Technology, Data Analytics, or a related discipline is preferred.
A basic understanding of digital marketing, paid search advertising, and online customer acquisition.
Familiarity with Google Ads, Microsoft Advertising, Google Analytics 4 (GA4), or comparable advertising and analytics platforms is advantageous.
Strong numerical and analytical skills, with the ability to interpret campaign data and identify meaningful performance trends.
Proficiency in Microsoft Excel or Google Sheets, including formulas, sorting, filtering, pivot tables, and basic data analysis.
Ability to calculate and interpret marketing metrics such as CTR, CPC, CPA, conversion rate, and ROAS.

Responsibilities

Paid Campaign Performance Measurement: Monitor and evaluate paid search campaigns across platforms such as Google Ads, Microsoft Advertising, and other relevant digital advertising channels.
Campaign Data Analysis: Collect, organize, and analyze campaign performance data to assess advertising effectiveness and identify opportunities for improvement.
KPI Monitoring: Track important performance indicators, including impressions, clicks, CTR, CPC, conversion rate, CPA, ROAS, and total advertising expenditure.
Conversion Tracking: Assist with reviewing conversion tracking configurations, campaign attribution data, and measurement processes to improve reliability of reporting.
Reporting and Dashboards: Prepare regular campaign reports, performance summaries, spreadsheets, and dashboards that communicate results clearly to marketing teams and management.
Budget Performance Analysis: Review campaign spending patterns, identify budget inefficiencies, and recommend opportunities to improve cost efficiency and advertising returns.
Search Campaign Evaluation: Analyze keyword performance, search queries, audience segments, device performance, geographic results, and schedules to identify high-performing areas.
Trend Identification: Identify changes in campaign performance, customer behavior, conversion patterns, and advertising costs to help teams respond effectively.
A/B Testing Analysis: Evaluate experiments involving ad copy, landing pages, keywords, bidding strategies, and campaign structures.
Attribution Analysis: Help assess how paid search contributes to conversions and customer journeys, considering attribution models.
Cross-Functional Collaboration: Work with paid media specialists, SEO professionals, marketing managers, and web analytics teams.
Data Quality Assurance: Validate reporting figures, investigate discrepancies between platforms and analytics tools.
Optimization Recommendations: Translate findings into practical recommendations for targeting, conversion, budget, ROI.
Competitor and Market Insights: Support analysis of keyword opportunities and competitive activity when data is available.
Documentation: Maintain documentation of objectives, definitions, processes, experiments, and outcomes.
Continuous Improvement: Stay informed about developments in digital advertising and measurement practices.