Performance Ad Campaign Lead

Info Resume Edge; Dubai; On-site; AED 120,000 - 240,000; Full time

Job summary

InfoResumeEdge in Dubai seeks a strategic Ad Campaign Manager to plan, execute and optimize paid campaigns across digital and traditional channels. You will manage media budgets, analyze performance metrics, and drive campaign success in alignment with business goals.

Collaborate with creative, sales, product and analytics teams to create compelling ad creatives, set targeting and bidding strategies, monitor KPIs, and report insights using Google Analytics and Data Studio.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• 25 years of experience in digital marketing or ad campaign management.
• Hands-on experience with ad platforms like Google Ads, Meta Business Suite, LinkedIn Ads or DSPs.
• Strong analytical and data interpretation skills.
• Excellent communication, project management and organizational skills.

Responsibilities

• Develop and execute multi-channel advertising campaigns (Google Ads, Meta, LinkedIn, programmatic, etc.).
• Collaborate with creative and content teams to build compelling ad creatives.
• Manage campaign setup, targeting, bidding strategies, and audience segmentation.
• Monitor campaign performance and optimize for KPIs such as CTR, CPC, CPA, ROAS and conversion rates.
• Prepare regular performance reports and insights using tools like Google Analytics, Data Studio or similar platforms.
• Conduct A/B testing and implement findings to improve ad effectiveness.
• Manage and allocate advertising budgets efficiently across channels.
• Stay current with industry trends, platform updates and competitor strategies.
• Work closely with sales, product and analytics teams to align messaging and audience strategy.

Skills

Strong analytical and data skills

Excel proficiency

Google Analytics

Campaign dashboards

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Meta Business Suite

LinkedIn Ads

DSPs

Job description

InfoResumeEdge in Dubai seeks a strategic Ad Campaign Manager to plan, execute and optimize paid campaigns across digital and traditional channels. You will manage media budgets, analyze performance metrics, and drive campaign success in alignment with business goals.

Collaborate with creative, sales, product and analytics teams to create compelling ad creatives, set targeting and bidding strategies, monitor KPIs, and report insights using Google Analytics and Data Studio.