Paid Search Lead for Global Education Marketing (Hybrid)

Cognita; Dubai; Hybride; AED 180 000 - 260 000; Plein temps

Résumé du poste

Cognita, a global family of schools, seeks a Paid Search Specialist in Dubai with 3+ years in digital agencies. You’ll run always-on paid search campaigns, optimize for enquiries and conversions, and coordinate budgets across markets while partnering with Brand, Creative, and Analytics teams.

You’ll report to the Digital Marketing Manager within the Digital & Performance Marketing group and will need strong Google Ads, Analytics, and HubSpot skills. Hybrid Dubai location.

Qualifications

• Advanced, hands-on Google Ads skills with keyword management and bidding.
• 3+ years’ experience in a digital agency running paid campaigns across multiple client accounts.
• Proven ability to run always-on and tactical paid search with clear goals.
• Strong knowledge of Google Analytics and Tag Manager; analytical mindset and detail orientation.
• Bachelor’s degree in Marketing or related field; HubSpot experience and certifications are a plus.
• Experience in education or multi-market portfolios is advantageous.

Responsabilités

• Deliver always-on and tactical paid search campaigns from setup to reporting.
• Optimize campaigns against enquiry and conversion targets using keywords and ad copy.
• Manage budgets across schools, campaigns and platforms with finance coordination.
• Maintain brand coverage and market-aligned campaigns; review terms and negatives.
• Advise Brand/Creative on ad copy and testing variations; run test-and-learn programs.
• Produce weekly, monthly and termly performance reports with actionable insights.
• Collaborate with Paid Social, CRO, Sales and Parent Experience teams to resolve tracking issues.

Connaissances

Google Ads

Keyword management

Bidding

Conversion settings

Reporting

Budget pacing

Google Analytics

Google Tag Manager

Stakeholder communication

HubSpot

Formation

Bachelor's degree in Marketing or related field

Outils

HubSpot

Google Ads Certification

Google Analytics Certification

Google Analytics 4

Description du poste

Cognita, a global family of schools, seeks a Paid Search Specialist in Dubai with 3+ years in digital agencies. You’ll run always-on paid search campaigns, optimize for enquiries and conversions, and coordinate budgets across markets while partnering with Brand, Creative, and Analytics teams.

You’ll report to the Digital Marketing Manager within the Digital & Performance Marketing group and will need strong Google Ads, Analytics, and HubSpot skills. Hybrid Dubai location.