Paid Search Lead

Boundless; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Boundless, a leading fintech firm, seeks a Paid Search Lead in Dubai to plan, manage and optimize global user acquisition campaigns across search engines.

You will collaborate with social media and programmatic teams, drive growth through data-driven decision-making, and ensure campaigns meet commercial KPIs while optimizing spend and attribution.

Qualifications

• Bachelor’s degree in marketing, analytics, or business (preferred).
• Minimum of 4 years hands-on campaign management on the buy-side (agency, in-house desk, or ad-tech firm).
• Proven success managing campaigns on Google Ads; familiarity with Meta (Facebook/Instagram) campaigns is a plus.
• Experience with fintech or other highly regulated industries is advantageous.
• Knowledge of or willingness to learn SQL is a plus.

Responsibilities

• Develop, launch, and continuously optimize always-on SEM campaigns focused on achieving commercial KPIs.
• Analyze campaign performance, conduct A/B testing, and refine strategies based on historical performance, market trends, and regional insights.
• Monitor campaign delivery, address underperformance, and resolve technical issues related to tracking, tagging, or creative delivery.
• Manage and traffic various ad formats in the ad-server to meet required specifications.
• Leverage the organization’s mar-tech stack, including CRM and CDP tools, to enhance audience targeting and campaign effectiveness.
• Maintain publisher and technology partner relationships, while identifying new growth opportunities.
• Support finance and reconciliation processes related to campaign spend and vendor management.

Skills

Google Ads

Paid search

Attribution

Excel

Multi-channel marketing

Data analysis

Education

Bachelor's degree

Tools

CRM

CDP

SQL

Job description

A leading global fintech firm is seeking a Paid Search Lead to join its high-performing digital marketing team in Dubai. This is a unique opportunity for an experienced performance marketer to shape and execute cutting-edge paid search strategies across multiple geographies within a dynamic and fast-paced environment.

About the Role:

As the Paid Search Lead, you will be responsible for planning, managing, and optimizing global user acquisition campaigns through search engines. Working collaboratively with cross-functional teams, including social media and programmatic marketing, you will drive retail client growth through innovative campaign execution and data-led decision-making.

Key Responsibilities:

• Develop, launch, and continuously optimize always-on SEM campaigns focused on achieving commercial KPIs.
• Analyze campaign performance, conduct A/B testing, and refine strategies based on historical performance, market trends, and regional insights.
• Monitor campaign delivery, address underperformance, and resolve technical issues related to tracking, tagging, or creative delivery.
• Manage and traffic various ad formats in the ad-server to meet required specifications.
• Leverage the organization’s mar-tech stack, including CRM and CDP tools, to enhance audience targeting and campaign effectiveness.
• Maintain publisher and technology partner relationships, while identifying new growth opportunities.
• Support finance and reconciliation processes related to campaign spend and vendor management.

Key Skills & Competencies:

• Advanced knowledge of Google Ads and paid search ecosystem.
• Strong grasp of attribution, ad-serving, and campaign optimization best practices.
• Analytical mindset with high proficiency in Excel and data interpretation.
• Ability to operate within an integrated, multi-channel marketing setup (e.g., paid social, programmatic).
• Adaptable and responsive to shifting business priorities.
• Detail-oriented, proactive, and results-driven.

Qualifications & Experience:

• Bachelor’s degree in a relevant field (marketing, analytics, business) is preferred but not mandatory.
• Minimum of 4 years of hands-on campaign management experience on the buy-side (agency, in-house desk, or ad-tech firm).
• Proven success managing campaigns on Google Ads; familiarity with managing Meta (Facebook/Instagram) campaigns is a plus.
• Experience with fintech or other highly regulated industries is advantageous.
• Knowledge of or willingness to learn SQL is a plus.