Paid Social Specialist

Cognita; Dubai; Hybrid; AED 240.000 - 360.000; Vollzeit

Zusammenfassung

Cognita is seeking a Paid Social Specialist to drive awareness and high-quality enquiries for Cognita schools across the Middle East and Asia from its Dubai base. You will shape paid social campaigns across Meta, Google and TikTok, guided by the Digital Marketing Manager and working with Brand, Creative and Performance teams.

You will manage always-on campaigns, optimise against awareness and lead targets, run tests, report insights weekly, and collaborate with cross-market teams to ensure

Qualifikationen

• Bachelor's degree in Marketing or related field.
• 3+ years’ experience in a digital agency running paid campaigns.
• Experience managing always-on paid social with awareness and conversion objectives.
• Strong working knowledge of Google Analytics and Google Tag Manager.
• HubSpot experience or paid media automation tools an advantage.

Aufgaben

• Deliver always-on and tactical paid social campaigns across multiple schools and markets.
• Optimise campaigns for awareness, enquiry and conversion targets; flag risks and opportunities early.
• Control budget pacing by channel and school; coordinate with Finance on invoices.
• Recommend channels, audiences, placements and formats based on performance.
• Collaborate with Organic Social, Brand and Creative teams to amplify high-performing content.
• Run test-and-learn programs across audiences, creatives and formats; share insights weekly.

Kenntnisse

Meta Ads

Google Ads

TikTok Ads

Analytics & GA/GTM

Stakeholder communication

Ausbildung

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

Google Tag Manager

Meta Certifications

TikTok Certifications

Jobbeschreibung

Cognita is a global family of over 90 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what “great” looks like, while allowing schools the freedom to express their local identity.

We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

The best school stories deserve to reach the familieswho’d love them. As our Paid Social Specialist, you’ll build awareness anddrive high-quality enquiries for Cognita schools across the Middle East andAsia, choosing the channels, audiences and creative that work best for eachschool.

You’ll report to the Digital Marketing Manager anddeliver paid social within the strategy, targets and budgets set by the Head ofDigital & Performance Marketing. You’ll work closely with our OrganicSocial Executives, Brand and Creative teams and the wider Digital &Performance team.

What you’ll do

• Deliver always-onand tactical paid social campaigns for our schools, from set-up andtrafficking through to day-to-day monitoring
• Optimise againstawareness, enquiry and conversion targets, escalating risks andopportunities early
• Control budgetpacing by school, campaign and platform, and work with Finance to keepplatform accounts and invoices paid
• Recommend channels,audiences, placements and formats, staying channel-agnostic and led byperformance evidence
• Partner with OrganicSocial Executives and school teams to spot high-performing organic contentand amplify it where it makes sense
• Guide Brand andCreative teams on the formats, messaging, calls to action and creativevariations most likely to perform
• Run a continuoustest-and-learn programme across audiences, creative, placements andformats
• Share weekly,monthly and termly reports with clear insight and next steps
• Work with our PaidSearch and CRO Specialists, and with Sales and Parent Experience, to alignmedia with website journeys and understand lead quality

What you’ll bring
Essential

• Advanced, hands-onskills across Meta Ads, Google Ads and TikTok Ads, including targeting,optimisation, conversion tracking and budget pacing
• At least threeyears’ experience in a digital agency running paid campaigns acrossmultiple client accounts
• Proven experiencemanaging always-on and tactical paid social with both awareness andconversion objectives
• Strong workingknowledge of Google Analytics and Google Tag Manager
• Good creativejudgement, strong attention to detail and clear stakeholder communication
• A bachelor’s degreein Marketing or a related field
• HubSpot experience; automated reporting, dashboarding or paid media automation tools;
• Meta, Google or TikTok certifications; experience in education or another sector with a considered decision journey;
• Experience supporting multi-market portfolios across the Middle East and Asia.

Based in Dubai with ahybrid pattern. You’ll need flexibility across time zones and should expectoccasional travel across the Middle East and Asia.

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.