Hybrid Dubai-based CRO Specialist for Education Websites

Cognita; Dubai; Hybride; AED 201 000 - 357 000; Plein temps

Résumé du poste

Cognita is seeking a CRO Specialist to optimise our family of school websites across the Middle East and Asia. Based in Dubai with a hybrid pattern, you will drive conversion, manage content, and collaborate with the Global Web Development and Marketing teams to improve SEO, GEO and user journeys.

You’ll analyze analytics, run tests, refine CTAs and forms, and report insights weekly to shape site experiences for parents and prospective students across multiple markets.

Qualifications

• Hands-on experience managing websites through a CMS in a multi-site or multi-brand environment.
• Proven experience using CRO, analytics and user behavior insight to improve conversion.
• Strong working knowledge of Google Analytics and Google Tag Manager.
• Good understanding of SEO and GEO principles.
• Experience with heatmapping, session recording or experimentation tools.
• HubSpot or another CRM.
• Experience in education or another sector with a considered customer decision journey.
• Experience supporting multi-market portfolios in the Middle East and/or Asia.

Responsabilités

• Manage website updates and content changes across school sites, keeping parent-facing information such as fees, open days and timings accurate and on time
• Plan and run CRO activity and tests, using analytics and user behaviour data to improve navigation, page structure, calls to action and forms
• Apply UI and UX best practice to recommend and implement improvements
• Make website and content changes that support SEO and GEO priorities
• Work with the GlobalWeb Development team to keep our CMS running effectively and make its impler for school teams to use
• Check conversion tracking and key enquiry journeys, including forms, links, mobile usability and accessibility
• Work with Brand, Creative and Country Marketing teams to keep imagery and messaging current
• Share weekly,monthly and termly reports with clear recommendations

Connaissances

CRO and conversion optimization

CMS management across multi-site

Analytics and user behaviour insight

SEO and GEO principles

Cross-market portfolio experience

Formation

Bachelor’s degree in Marketing, Digital Marketing or related field

Outils

Google Analytics

Google Tag Manager

Heatmapping / session recording tools

CRM - HubSpot or similar

Description du poste

Cognita is seeking a CRO Specialist to optimise our family of school websites across the Middle East and Asia. Based in Dubai with a hybrid pattern, you will drive conversion, manage content, and collaborate with the Global Web Development and Marketing teams to improve SEO, GEO and user journeys.

You’ll analyze analytics, run tests, refine CTAs and forms, and report insights weekly to shape site experiences for parents and prospective students across multiple markets.