Paid Search Lead

Boundless; United Arab Emirates; Presencial; AED 180.000 - 280.000; Jornada completa

Descripción de la vacante

Boundless in Dubai is seeking a Paid Search Lead to drive global user acquisition through SEM and cross‑functional collaboration across social and programmatic channels.

You will plan, launch, and optimize always‑on campaigns, analyze performance, run A/B tests, and leverage CRM and CDP data to sharpen targeting and ROI in a fast‑paced fintech environment.

Formación

• Bachelor's degree preferred but not mandatory.
• Minimum of 4 years hands-on campaign management on the buy‑side.
• Proven success managing Google Ads campaigns; familiarity with Meta is a plus.
• Experience in fintech or regulated industries is advantageous.
• Knowledge of SQL is a plus.

Responsabilidades

• Develop, launch, and optimize always‑on SEM campaigns to meet KPIs.
• Analyze performance, run A/B tests, and adjust strategies accordingly.
• Monitor delivery, fix tracking/creative issues, and optimize tagging.
• Traffic and manage ad formats in the ad‑server to specs.
• Leverage CRM/CDP data to improve targeting and effectiveness.
• Maintain relationships with publishers and partners; identify growth opportunities.
• Support finance and reconciliation related to campaign spend.

Conocimientos

Google Ads

Paid search

Analytics

Excel

Attribution

Educación

Bachelor's degree

Herramientas

Ad server

CRM

CDP

SQL

Descripción del empleo

A leading global fintech firm is seeking a Paid Search Lead to join its high‑performing digital marketing team in Dubai. This is a unique opportunity for an experienced performance marketer to shape and execute cutting‑edge paid search strategies across multiple geographies within a dynamic and fast‑paced environment.

About the Role:

As the Paid Search Lead, you will be responsible for planning, managing, and optimizing global user acquisition campaigns through search engines. Working collaboratively with cross‑functional teams, including social media and programmatic marketing, you will drive retail client growth through innovative campaign execution and data‑led decision‑making.

Key Responsibilities:

• Develop, launch, and continuously optimize always‑on SEM campaigns focused on achieving commercial KPIs.
• Analyze campaign performance, conduct A/B testing, and refine strategies based on historical performance, market trends, and regional insights.
• Monitor campaign delivery, address underperformance, and resolve technical issues related to tracking, tagging, or creative delivery.
• Manage and traffic various ad formats in the ad‑server to meet required specifications.
• Leverage the organization’s mar‑tech stack, including CRM and CDP tools, to enhance audience targeting and campaign effectiveness.
• Maintain publisher and technology partner relationships, while identifying new growth opportunities.
• Support finance and reconciliation processes related to campaign spend and vendor management.

Key Skills & Competencies:

• Advanced knowledge of Google Ads and paid search ecosystem.
• Strong grasp of attribution, ad‑serving, and campaign optimization best practices.
• Analytical mindset with high proficiency in Excel and data interpretation.
• Ability to operate within an integrated, multi‑channel marketing setup (e.g., paid social, programmatic).
• Adaptable and responsive to shifting business priorities.
• Detail‑oriented, proactive, and results‑driven.

Qualifications & Experience:

• Bachelor’s degree in a relevant field (marketing, analytics, business) is preferred but not mandatory.
• Minimum of 4 years of hands‑on campaign management experience on the buy‑side (agency, in‑house desk, or ad‑tech firm).
• Proven success managing campaigns on Google Ads; familiarity with managing Meta (Facebook/Instagram) campaigns is a plus.
• Experience with fintech or other highly regulated industries is advantageous.
• Knowledge of or willingness to learn SQL is a plus.