ROI-Driven Paid Campaign Lead

Peniel Technology; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Penieltech in Dubai seeks a highly skilled Paid Campaign Executive with 5+ years of experience to lead and optimize paid advertising strategies across Google Ads, Facebook, LinkedIn, and Instagram. You will plan campaigns, perform keyword research, and target audiences to maximize ROI.

The role requires strong analytics using Google Analytics and Data Studio, collaboration with design and content teams, and careful budget management to ensure efficient ad spend.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• 5+ years of proven experience managing paid campaigns across multiple platforms.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads.
• Strong analytics using Google Analytics and Data Studio.

Responsibilities

• Plan, create and manage paid campaigns on Google Ads, Facebook, LinkedIn and Instagram
• Conduct keyword research, audience targeting, and competitive analysis to optimize campaign performance
• Monitor campaign performance metrics (CTR, CPC, ROI) and generate actionable insights
• Develop A/B testing strategies for ad creatives, landing pages and targeting options
• Collaborate with design and content teams to create compelling ad creatives and copy
• Ensure campaigns align with business objectives and deliver measurable results
• Manage campaign budgets and ensure efficient allocation of ad spend

Skills

PPC campaigns

Google Ads

Facebook Ads Manager

LinkedIn Ads

Ad optimization

ROI analysis

Education

Bachelor's degree in Marketing, Advertising, or a related field

Tools

Google Analytics

Google Data Studio

Excel

Job description

Penieltech in Dubai seeks a highly skilled Paid Campaign Executive with 5+ years of experience to lead and optimize paid advertising strategies across Google Ads, Facebook, LinkedIn, and Instagram. You will plan campaigns, perform keyword research, and target audiences to maximize ROI.

The role requires strong analytics using Google Analytics and Data Studio, collaboration with design and content teams, and careful budget management to ensure efficient ad spend.