Paid Ads Executive (hybrid)

Above Digital; United Arab Emirates; On-site; AED 89,000 - 145,000; Full time

Job summary

Above Digital in Dubai is seeking a Paid Ads Executive to craft fresh ad concepts, write sharp copy, and run campaigns across Google Ads, Meta, and other platforms.

You’ll use live data to boost lead generation, conversions, ROI and overall account health, moving quickly between headlines, audiences, bids and reporting.

This full‑time role is office‑based with remote work planned for end-2026, offering ownership of setup, testing, analysis and client updates in a small, ambitious team.

Qualifications

• Hands-on experience setting up and managing paid campaigns on Google Ads and Meta.
• Ability to write compelling ad copy across headlines and CTAs.
• Portfolio of paid ad copy showing live campaigns.
• Experience running A/B tests across messaging and audiences.
• Strong ability to analyze lead gen, ROIs and budgets.

Responsibilities

• Own the setup, optimisation, analysis and reporting of live campaigns.
• Launch, monitor, learn, adjust and communicate campaign results.
• Collaborate with creative and design support as needed.
• Develop and test paid ad concepts and copy.
• Maintain clean tracking, accurate budget controls and naming.
• Present performance insights to clients clearly.

Skills

Paid ads management

Copywriting

A/B testing

Campaign analysis

Client reporting

Tools

Google Ads

Meta Ads

Job description

Above Digital is a performance-driven digital agency specialising in lead generation and e-commerce revenue growth. With over 20 years of experience, we have managed millions in ad spend across hundreds of campaigns for a diverse range of clients. We thrive on creating impactful campaigns that combine creativity with data-driven strategies.

About This Role of Paid Ads Executive

This role sits at the intersection of creative ideas and commercial performance. You will create fresh paid ad concepts, write sharp copy, build campaigns across platforms, and use live data to improve lead generation, conversion rates, ROI, and overall account health.

The pace is active and accountable. A strong campaign may start with a bold hook, but it also needs clean tracking, careful budget control, accurate setup, and fast optimisation when the numbers show a clearer path. You will move between headlines, audiences, bids, landing page journeys, reporting, and client updates with focus and ownership.

This is rewarding work for someone who enjoys testing, learning, and improving. You will see quickly which messages land, which audiences respond, and which changes move performance in the right direction.

The Kind of Person Who Thrives Here

• You enjoy finding fresh angles, hooks, and campaign ideas that make people stop and pay attention.
• You take pride in clean execution, accurate settings, tidy accounts, and reliable tracking.
• You move quickly when the data shows a campaign needs a new direction.
• You care about results and use performance feedback to sharpen the next test.
• You communicate clearly, especially when clients need to understand what changed, what worked, and what happens next.
• You balance creative thinking with practical judgement around budgets, goals, and platform performance.
• You take ownership of the details because you understand how small errors can affect real spend and real outcomes.

The Day-to-Day

You will work in a full-time role aligned with Dubai hours, Monday to Friday. The environment is small, ambitious, and direct, with close access to the founder and plenty of room to shape how paid advertising is planned, tested, and improved. You will collaborate with creative and design support where needed, while owning the setup, optimisation, analysis, and reporting of live campaigns. Expect a steady rhythm of launching, checking, learning, adjusting, and communicating clearly.

What You Bring

• You have hands-on experience setting up and managing paid advertising campaigns across Google Ads, Meta, and similar paid media channels.
• You can write compelling ad copy across headlines, body copy, CTAs, and narrative-led campaign messaging.
• You bring examples or a portfolio of paid ad copy that shows how you turn ideas into live campaigns.
• You can develop creative concepts and work smoothly with design or creative teams to bring campaign ideas to life.
• You understand how to run A/B tests across messaging, audiences, creative formats, and offers, then use the results to guide the next move.
• You can analyse campaign performance across lead generation, conversion goals, ROI, budgets, bids, delivery, and optimisation scores.
• You keep paid media accounts healthy through regular checks, thoughtful optimisation, and fast action when performance shifts.
• You can turn performance findings into clear client reporting that explains what happened, why it matters, and what comes next.
• You stay current with digital marketing trends, best practices, emerging technologies, platform changes, and paid ad formats.
• You communicate in fluent professional English, spoken and written.
• You work with accuracy under time pressure, especially when campaign setup, tracking, naming, budget caps, and reporting all need to hold together.
• You bring the drive to beat previous results while staying practical about trade-offs, budgets, and client priorities.

What We Offer

• A full-time role, currently office-based, with remote work expected to begin at the end of 2026, meaning you can work from your preferred location within standard Dubai office hours, Monday to Friday.
• A long-term opportunity with clear pathways for growth as the business expands, giving your role room to develop with the company.
• Direct work alongside our founder within a small, ambitious team that values ownership, reliability, and crystal-clear communication.
• Genuine autonomy to make significant decisions and actively shape how this role develops over time.
• Immediate and tangible impact, with the chance to bring order to a busy environment and build trust through consistent follow-through.