Paid Ads Creative Strategist

Rifah Group F.Z LLC; Dubai; On-site; AED 170,000 - 260,000; Full time

Job summary

Rifah Group F.Z LLC is seeking a Paid Ads Creative Strategist in the UAE to turn performance data and market insights into compelling ad concepts and production briefs. You’ll collaborate with copywriters, editors, and the paid media team to define hooks, angles, and scripts for quick execution.

You will analyze ad performance, identify winning messages, and translate insights into testable creative actions across multiple brands, maintaining clear briefs and learnings.

Qualifications

• Proven experience developing creative strategy for paid social campaigns.
• Strong understanding of direct-response advertising and performance creative.
• Able to interpret ad data and connect it to hooks, angles, messaging and formats.
• Strong briefing and scriptwriting skills.
• Experience working with copywriters, video editors and media buyers.
• A portfolio or case studies showing paid ads you helped develop and the results.
• Strong written and spoken English.
• Based in the UAE.
• Fast, organised and comfortable managing several tests and accounts at once.
• Direct communicator who can explain what is working, what is not and what to do next.

Responsibilities

• Develop new paid-ad concepts, hooks, angles and scripts.
• Write clear creative briefs for copywriters, editors and designers.
• Review ad performance and identify winning messages, formats and patterns.
• Turn performance data into specific creative actions and new tests.
• Build and maintain testing roadmaps across multiple brands and accounts.
• Research customers, competitors, offers and market trends.
• Improve existing ads through structured iteration, not random changes.
• Work closely with paid media and production teams to move ideas from brief to launch.
• Review finished creative and give direct, useful feedback before launch.
• Keep a clear record of creative learnings so the team builds on what works.

Skills

Paid social strategy

Direct-response

Data interpretation

Briefing & scripting

Collaboration with creatives

Portfolio / case studies

English proficiency

UAE resident

Test management

Clear communication

Tools

Facebook Ads Manager

YouTube Ads

TikTok Ads

Job description

Job Description:

ABOUT US

We are a performance marketing team working with e-commerce and other growth-focused brands. We run paid media and produce a high volume of ad creative across multiple accounts. We are a small, fast-moving team with high standards, and we care about ideas that perform, not creative for its own sake.

THE ROLE

We are hiring a Paid Ads Creative Strategist to turn performance data, customer insight and market research into strong ad concepts and clear production briefs.

You will work closely with copywriters, video editors and the paid media team. Your job is to understand what is working, why it is working and what we should test next, then turn those insights into hooks, angles, scripts and briefs the team can execute quickly.

RESPONSIBILITIES

• - Develop new paid-ad concepts, hooks, angles and scripts
• - Write clear creative briefs for copywriters, editors and designers
• - Review ad performance and identify winning messages, formats and patterns
• - Turn performance data into specific creative actions and new tests
• - Build and maintain testing roadmaps across multiple brands and accounts
• - Research customers, competitors, offers and market trends
• - Improve existing ads through structured iteration, not random changes
• - Work closely with paid media and production teams to move ideas from brief to launch
• - Review finished creative and give direct, useful feedback before launch
• - Keep a clear record of creative learnings so the team builds on what works

REQUIREMENTS

• - Proven experience developing creative strategy for paid social campaigns
• - Strong understanding of direct-response advertising and performance creative
• - Able to interpret ad data and connect it to hooks, angles, messaging and formats
• - Strong briefing and scriptwriting skills
• - Experience working with copywriters, video editors and media buyers
• - A portfolio or case studies showing paid ads you helped develop and the results
• - Strong written and spoken English
• - Based in the UAE
• - Fast, organised and comfortable managing several tests and accounts at once
• - Direct communicator who can explain what is working, what is not and what to do next

WHAT SUCCESS LOOKS LIKE

• - The team receives clear, production-ready briefs with minimal back-and-forth
• - New tests are based on real performance signals and customer insight
• - Winning hooks, angles and concepts are identified and iterated quickly
• - Creative output improves because data is consistently fed back into the process
• - Testing stays organised and moves quickly across accounts