Operations & Brand Manager

Andrea Wazen; Dubai; On-site; AED 223,000 - 357,000; Full time

Job summary

Andrea Wazen, Dubai-based fashion brand, seeks an experienced Operations & Commercial Analytics Lead to manage day-to-day activities across wholesale, retail and e-commerce. You will establish processes, build dashboards, analyze sales, inventory and KPIs, and translate data into actionable recommendations for management, while coordinating with logistics, warehouses and external partners.

Strong Excel/Google Sheets skills, ERP/WMS/POS experience, Shopify familiarity, and a commercially minded

Qualifications

• 5–8+ years in fashion, luxury, footwear, accessories or premium retail.
• UAE experience preferred.
• Advanced Excel / Google Sheets skills.
• Experience with ERP, WMS, POS and e-commerce platforms.
• Strong project-management and organizational skills.

Responsibilities

• Oversee day-to-day operations across wholesale, retail and e-commerce.
• Establish clear processes, workflows and reporting across departments.
• Coordinate priorities and deadlines between internal teams and external partners.
• Follow up on key projects and ensure deliverables are completed accurately and on time.
• Identify operational inefficiencies and implement improvements.
• Work closely with finance and management on budgets, costs and business performance.
• Support the Founder in translating strategic decisions into clear actions across the team.
• Monitor wholesale, retail and e-commerce KPIs and turn data into recommendations.
• Develop dashboards and reporting tools to improve visibility across the business.

Skills

Numerical analysis

Excel/Google Sheets

ERP/WMS/POS

Shopify

Digital marketing KPIs

Project management

Tools

ERP

WMS

POS

Shopify

Job description

Key Responsibilities

Business Operations & Management:

• Oversee day-to-day operations across wholesale, retail and e-commerce.
• Establish clear processes, workflows and reporting across departments.
• Coordinate priorities and deadlines between internal teams and external partners.
• Follow up on key projects and ensure deliverables are completed accurately and on time.
• Identify operational inefficiencies and implement improvements.
• Work closely with finance and management on budgets, costs and business performance.
• Support the Founder in translating strategic decisions into clear actions across the team.

Commercial Analysis & Reporting:

• A significant part of the role will be numbers and analysis.
• Prepare weekly and monthly sales and performance reports.
• Analyse sales by channel, market, retailer, collection, category and SKU.
• Monitor sell-through and identify best sellers and slow-moving products.
• Analyse inventory levels, stock cover and ageing stock.
• Recommend replenishment, transfers, markdowns and stock allocation.
• Monitor wholesale, retail and e-commerce KPIs.
• Turn data into clear commercial recommendations for management.
• Develop dashboards and reporting tools to improve visibility across the business.
• Maintain accurate inventory visibility across all channels and locations.
• Oversee stock movements, deliveries, transfers and reconciliations.
• Coordinate with warehouses, factories, logistics providers and internal teams.
• Ensure systems and physical inventory remain aligned.
• Help optimize ERP, WMS, POS and e-commerce processes.
• Identify and resolve discrepancies in stock, orders and reporting.

Wholesale & Retail:

• Monitor wholesale orders, deliveries and partner performance.
• Analyse retailer sell-through and stock performance.
• Coordinate with the wholesale team on seasonal orders, deliveries and replenishment opportunities.
• Monitor retail sales, stock and KPIs.
• Ensure commercial information is communicated clearly between wholesale, retail, logistics and finance.

E-Commerce:

• Monitor daily and weekly e-commerce performance.
• Work with the e-commerce team and developers to improve the customer journey and conversion.
• Ensure product launches, pricing, inventory and merchandising are accurate and delivered on time.
• Monitor conversion, AOV, returning customers and other key e-commerce KPIs.
• Coordinate website improvements and follow up with external developers.
• Ensure website issues and development priorities are tracked through to completion.

Marketing & Brand Coordination:

• The role will oversee and follow up on marketing execution, while creative and brand direction remain with the Founder & Creative Director.
• Manage the overall marketing and launch calendar.
• Ensure campaigns, collection launches, social content, newsletters, PR and digital initiatives are delivered according to schedule.
• Coordinate between marketing, content, e-commerce, wholesale and retail teams.
• Follow up on agencies, freelancers and external partners.
• Track marketing budgets and expenditure.
• Monitor campaign and digital marketing performance.
• Analyse the commercial impact of marketing activities.
• Ensure marketing initiatives are aligned with product availability and commercial priorities.
• Prepare post-campaign performance reports and recommendations.
• Ensure consistent execution of the brand across all customer touchpoints.

Team & Project Management:

• Run regular operational follow-up meetings.
• Maintain clear action plans, owners and deadlines.
• Follow up with team members on agreed deliverables.
• Improve communication and accountability between departments.
• Escalate delays, risks and operational issues to management.
• Support the Founder by providing a clear overview of priorities, performance and outstanding actions.

Candidate Profile

• Approximately 5–8+ years of relevant experience within fashion, luxury, footwear, accessories or premium retail.
• Previous UAE experience strongly preferred.
• Experience working within a fashion brand, retailer, department store or multi-channel retail environment.
• Strong understanding of wholesale, retail and e-commerce.
• Excellent numerical and analytical ability.
• Advanced Excel / Google Sheets skills.
• Experience with ERP, WMS, POS and e-commerce platforms.
• Shopify experience is highly desirable.
• Comfortable analysing large amounts of sales and inventory data.
• Good understanding of digital marketing and e-commerce KPIs.
• Strong project-management and organizational skills.
• Commercially minded and able to translate numbers into recommendations.
• Comfortable working in a fast-moving entrepreneurial environment.
• Highly hands-on — willing to move between strategic analysis and day-to-day execution.
• Excellent written and spoken English.

The Profile We Are Looking For

We are looking for someone who is structured, analytical, commercially aware and extremely proactive.