Manager - Wholesale Channel Growth

Apparel Group; Dubai; On-site; AED 201,000 - 312,000; Full time

Job summary

Apparel Group is seeking a Manager - Wholesale Channel Growth in Dubai to drive wholesale revenue across multibrand lines. You will lead account development, sell-in activity, forecasting, pricing, budgeting, and negotiations while coordinating with cross-functional teams to deliver profitable growth in the assigned territory.

The role focuses on expanding wholesale channels, acquiring new accounts, and strengthening relationships with key customers to maximize in-season opportunities and brand

Qualifications

• Experience in wholesale sales and account management.
• Understanding of seasonal sell-in, open-to-buy, and revenue forecasting.
• Ability to lead negotiations and cross-functional collaboration.

Responsibilities

• Deliver annual and long-term wholesale sales and profit plans for the territory.
• Identify and activate new wholesale accounts aligned with objectives.
• Grow existing accounts through stronger product distribution and repeat orders.
• Build relationships with buyers and decision makers; lead account strategies.
• Manage the sell-in process from pre-orders through in-season repeats; maximize opportunities.
• Lead negotiations on terms, pricing, and contracts; coordinate with legal teams.

Skills

Wholesale sales

Wholesale channel management

Key account management

Business development

New account acquisition

Account growth

Job description

Manager - Wholesale Channel Growth Job Snapshot Role: Manager - Wholesale Channel Growth Location: Dubai, United Arab Emirates Industry: Retail Function: Wholesale-Reselling Sales Experience: Previous experience in wholesale sales, account management, e-commerce, or commercial channel management preferred Job Type: Full-time Position Overview Manager - Wholesale Channel Growth in Dubai, United Arab Emirates is a Retail opportunity for a commercially driven professional responsible for expanding wholesale revenue, acquiring new accounts, strengthening key customer relationships, and maximizing in-season sales opportunities across multiple brands. Apparel Group is hiring a Wholesale Manager to lead account development, sell-in activity, forecasting, pricing, budgeting, commercial negotiations, promotional planning, and team coordination while delivering profitable growth across an assigned territory.

Job Details Country: United Arab Emirates City: Dubai Industry: Retail Function: Wholesale-Reselling Sales Salary: 18000-28000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

The Manager - Wholesale Channel Growth will take commercial responsibility for developing and expanding the wholesale business within an assigned territory. The role combines new account acquisition with strategic management of existing customers, ensuring brands achieve sustainable distribution, revenue growth, healthy margins, and stronger market presence. The position requires detailed understanding of account performance throughout the season. By monitoring sell-through, open-to-buy, future receipts, product demand, repeats, pricing, promotions, and customer budgets, the manager will identify opportunities to increase merchandise revenue while protecting commercial terms and brand positioning.

Key Responsibilities

• Deliver annual and long-term wholesale sales and profit plans for the assigned territory.
• Identify, approach, and activate new wholesale accounts that align with brand and commercial objectives.
• Grow existing accounts through stronger product distribution, repeat orders, seasonal opportunities, and account development plans.
• Build productive relationships with key category buyers, commercial decision makers, and customer stakeholders.
• Develop detailed account strategies based on revenue potential, product demand, customer profile, and market positioning.
• Lead bi-annual strategic business meetings with key accounts.
• Review open-to-buy budgets, account performance, growth opportunities, competitive activity, and future product trends with customers.
• Influence future budget allocation by presenting commercially relevant product and performance insights.
• Manage the complete sell-in process from seasonal pre-orders through in-season repeats.
• Drive distribution of assigned brands while maintaining appropriate assortment and commercial positioning.
• Monitor in-season account performance and identify opportunities to increase orders before the season closes.
• Use repeats, promotional activity, incentives, and account-specific actions to maximize available sales opportunities.
• Communicate recommended retail price positioning to wholesale customers.
• Ensure account pricing decisions consider other retail, e-commerce, and commercial channels operating within the territory.
• Manage individual account P&L performance and monitor revenue, margin, costs, and commercial returns.
• Lead negotiations covering trading terms, pricing, margins, discounts, payment arrangements, and contractual conditions.
• Coordinate with Legal teams on commercial agreements and contract requirements.
• Work with Marketing teams to develop seasonal promotional and account-specific marketing plans.
• Align customer campaigns with brand priorities, product launches, and seasonal commercial objectives.
• Conduct monthly sales reviews covering wholesale performance, future receipts, open orders, and forecast accuracy.
• Analyze account-level sales and inventory trends to identify opportunities for incremental merchandise revenue.
• Improve forecasting by incorporating current sales, customer demand, confirmed orders, and expected receipts.
• Build annual wholesale budgets and translate revenue targets into account and brand-level commercial plans.
• Monitor performance against budget and implement recovery actions where targets are at risk.
• Work closely with Buying teams to align product availability with wholesale demand.
• Coordinate with Logistics teams to support timely delivery of wholesale orders.
• Partner with Visual Merchandising where customer presentation or brand execution requires support.
• Maintain cross-functional coordination with Marketing, Buying, Logistics, Legal, and other business teams.
• Manage and develop a small team of Wholesale Coordinators.
• Set clear priorities for coordinators and monitor account administration, order tracking, and customer follow-up.
• Ensure customer requirements, order documentation, and internal actions are completed accurately and within agreed timelines.

Ideal Profile

The preferred candidate will have strong experience in wholesale sales, key account management, commercial channel development, e-commerce, or multi-brand retail distribution. A successful track record of acquiring new accounts and growing existing wholesale customers is important. Candidates should understand seasonal sell-in, pre-orders, in-season repeats, open-to-buy, account forecasting, wholesale pricing, commercial negotiations, and customer P&L management. Experience working with fashion, footwear, lifestyle, beauty, or other branded retail products will be particularly relevant. The role requires strong commercial judgment and the ability to use account-level sales information to identify opportunities and influence customer buying decisions. Candidates should be confident negotiating with senior buyers and category decision makers and presenting performance reviews, product forecasts, and growth plans. Experience working cross-functionally with Marketing, Buying, Visual Merchandising, Logistics, Finance, and Legal teams will be valuable. The successful candidate should also demonstrate leadership capability and be comfortable managing a small team of wholesale support professionals.

Skills Set

• Wholesale sales
• Wholesale channel management
• Key account management
• Business development
• New account acquisition
• Account growth
• Wholesale distribution
• Sell-in management
• Seasonal pre-orders
• In-season repeats
• Open-to-buy
• OTB
• Account P&L
• Sales forecasting
• Revenue forecasting
• Wholesale budgeting
• Commercial negotiations
• Contract negotiations
• Business terms
• Wholesale pricing
• Retail price positioning
• Margin management
• Customer relationship management
• Category decision maker engagement
• Strategic account reviews
• Merchandise revenue growth
• Account performance analysis
• Competitive analysis
• Product trend forecasting
• Seasonal marketing
• Promotional planning
• Incentive programs
• Future receipts planning
• Order management
• Buying coordination
• Logistics coordination
• Marketing coordination
• Legal coordination
• Visual Merchandising coordination
• Wholesale team leadership
• Wholesale Coordinator management
• Commercial planning
• Territory management

Why Join Us

This role offers the opportunity to lead profitable growth across a key Retail distribution channel from Dubai, combining account acquisition, brand development, commercial negotiations, product strategy, and in-season performance management. The position provides direct exposure to major wholesale customers, multi-brand commercial planning, seasonal buying cycles, account P&L management, and cross‑functional execution. For an experienced wholesale professional, it offers a strong platform to expand commercial leadership responsibilities and influence the growth of established brands across regional markets.

About the Company

Apparel Group is a major retail organization managing a broad portfolio of international fashion, lifestyle, beauty, footwear, and consumer brands across the United Arab Emirates and other markets. Its wholesale and retail operations combine brand partnerships, commercial planning, distribution, merchandising, and customer‑focused growth across multiple channels.