New Media Director

HYF Medical Center; Dubai; On-site; AED 446,000 - 670,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

DHA-compliant medical insurance

Employment visa

Paid annual leave

Professional training and development

Opportunity to work with international

VIP and international patients

Career growth opportunities

Multicultural working environment

Lead premium new media presence

Job summary

HYF Medical Center in Dubai invites an experienced New Media Director to lead our new media strategy, social content and online patient acquisition for a premium healthcare brand. You will align with Marketing, Medical and Business Development teams to create engaging short-form video content, grow followers, generate qualified leads and convert traffic into consultations.

We seek a creative leader with healthcare marketing experience, fluent English, and a passion for luxury wellness and

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 5 years in new media or digital marketing.
• Experience in healthcare or premium brands preferred.
• Proven social media account management.
• Strong video content creation skills.
• Experience with short-form video across platforms.

Responsibilities

• Develop and execute HYF's new media strategy.
• Manage daily social content publishing and scheduling.
• Plan short-form videos, reels, and educational content.
• Coordinate doctor branding and expert content.
• Generate qualified leads and online patient inquiries.
• Analyze platform KPIs and optimize campaigns.
• Collaborate with departments for campaigns and activations.
• Maintain premium brand alignment and UAE ad requirements.
• Lead influencer/KOL collaborations and ROI evaluation.
• Oversee video production with internal and external teams.

Skills

New Media

Social Media

Digital Marketing

Content Operations

Lead Generation

Video & Short-form

KOL / Influencer Marketing

Brand Building

Education

Bachelor's degree in Marketing Communications

Tools

TikTok

Instagram

Xiaohongshu

WeChat

Douyin

CRM / Analytics

Job description

**About HYF Medical Center** **HYF Medical Center is an international healthcare provider located in Dubai United Arab Emirates.** **We specialize in:Longevity Medicine Precision Health Management Functional Medicine Regenerative Medicine Dermatology & Aesthetic Medicine Men's Health Women's Health** **Our mission is to help our members Live Longer Live Better through personalized science-based healthcare and preventive medicine.** **New Media Director** Department: Marketing & Business Development Location: Jumeirah 1 Dubai UAE Employment Type: Full-time Vacancies: 1 Position About the Position HYF Medical Center is looking for an experienced creative and results-driven New Media Director to lead our new media strategy content operations social media presence digital brand communication and online patient acquisition. The ideal candidate should have strong experience in social media short-form video content creation digital marketing healthcare medical aesthetics beauty wellness luxury services or premium brands. The New Media Director will be responsible for building HYF Medical Centers digital presence developing high-quality healthcare and medical aesthetic content increasing online engagement generating qualified leads and converting new media traffic into patients and business opportunities. The candidate will work closely with the Marketing Director doctors Patient Services team Aesthetic Consultants Membership Consultants and Business Development team. Key Responsibilities 1. New Media Strategy Develop and implement HYF Medical Centers overall new media strategy. Establish content strategies for different platforms and target audiences. Develop monthly and annual content plans. Identify new media trends popular topics content formats and growth opportunities. Monitor competitors and leading healthcare medical aesthetic wellness and luxury brands. Continuously improve the companys online brand presence and audience engagement. 2. Social Media Operations Responsible for the daily operation and growth of relevant social media platforms including: (RED) relevant platforms Responsibilities include: Account management and daily content publishing. Content scheduling and platform optimization. Increase followers engagement reach and online visibility. Develop platform-specific content strategies. Monitor comments messages inquiries and audience feedback. Analyze platform performance and continuously optimize content. 3. Content Planning & Creation Plan and develop high-quality content related to healthcare medical aesthetics longevity wellness and regenerative medicine. Create content calendars and campaign themes. Develop short videos Reels TikTok videos educational videos interviews promotional videos and other digital content. Coordinate with doctors and medical professionals to develop professional healthcare content. Develop content around doctors expertise treatment technologies patient education and healthcare programs. Ensure all content is professional engaging accurate and aligned with HYFs premium brand image. 4. Doctor Personal Branding Develop and manage Doctor Personal Branding / Doctor IP strategies. Build professional online profiles for doctors and medical experts. Develop content around doctors expertise qualifications experience and treatment philosophy. Plan doctor interviews educational videos live sessions and expert content. Increase doctors online visibility and professional influence. Convert doctor content and online influence into qualified patient inquiries. 5. Patient Acquisition & Lead Generation Use new media platforms to generate qualified patient leads. Develop content and campaigns designed to attract potential patients. Convert social media traffic into consultations appointments and treatment opportunities. Coordinate with Patient Services Aesthetic Consultants and Membership Consultants for lead follow-up. Track leads generated from different platforms and campaigns. Improve the conversion rate from content inquiry consultation treatment. 6. Medical Aesthetic & Healthcare Content Develop and promote content for: Dermatology & Aesthetic Medicine Laser Treatments Injectables & Skin Treatments Regenerative Medicine Stem Cell / Regenerative Healthcare Programs Longevity & Anti-Aging Preventive Healthcare Executive Health Check-ups Mens & Womens Health Wellness & Health Management Premium Healthcare Membership Programs Ensure all medical-related content is reviewed and approved by appropriate medical professionals when necessary and complies with applicable UAE healthcare advertising requirements. 7. Short Video & Visual Content Production Plan and manage short-form video production. Coordinate filming with doctors nurses consultants patients and other team members. Work with photographers videographers editors designers and external production agencies. Develop creative concepts scripts storyboards and shooting plans. Monitor the quality and consistency of visual content. Stay updated with viral trends and emerging content formats. 8. Campaigns & Online Promotions Plan and execute new media campaigns for medical and aesthetic services. Develop seasonal promotional educational and VIP campaigns. Support online campaigns for new services doctors treatment programs and membership programs. Coordinate new media campaigns with offline events and marketing activities. Analyze campaign performance and optimize content based on results. 9. KOL / Influencer & Partnership Management Identify suitable KOLs influencers content creators and healthcare-related opinion leaders. Develop and manage influencer and KOL collaborations. Organize doctor interviews influencer visits clinic experiences and collaborative content. Establish long-term relationships with relevant creators and media partners. Evaluate collaboration performance and ROI. 10. Data Analysis & Performance Management Monitor new media KPIs and platform performance. Analyze followers reach engagement views inquiries leads and conversion rates. Track traffic and leads generated from each platform. Prepare regular new media performance reports. Identify high-performing content and replicate successful strategies. Continuously optimize content and campaigns based on data. Qualifications & Experience Bachelors degree in Marketing Communications Media Digital Marketing Journalism Business Administration or a related field preferred. Minimum 35 years of experience in new media social media digital marketing content operations or a related field. Experience in healthcare medical aesthetics dermatology beauty wellness luxury hospitality or premium brands is highly preferred. Strong experience managing social media accounts and digital content. Proven experience in short-form video and content creation. Experience with TikTok Instagram Xiaohongshu WeChat Douyin or other major social platforms. Experience with KOL/influencer marketing is an advantage. Experience building personal brands or professional profiles is highly advantageous. UAE/Dubai market experience is preferred. Key Skills New Media Media -Form Media Lead Generation Digital Brand Personal / Influencer & Video & Lead Analytics **Languages** Excellent English Mandatory Chinese Highly Preferred Arabic or Russian Advantageous **Personal Attributes** The ideal candidate should be: Creative energetic and highly proactive Passionate about social media and digital content Highly aware of current social media trends Strong in storytelling and content creativity Excellent communication and interpersonal skills Commercially aware and results-oriented Strong organizational and project management skills Comfortable working with doctors and senior management Confident in front of and behind the camera Able to work independently and manage multiple projects Experienced in working with VIP and international audiences Professional responsible and sensitive to brand reputation Passionate about healthcare medical aesthetics wellness and premium patient experience Key Performance Indicators (KPIs) Social media follower growth Content reach and impressions Video views and engagement Qualified leads generated Social media inquiries Lead-to-consultation conversion Consultation-to-treatment conversion New patients generated through new media Marketing-generated revenue KOL/influencer campaign performance Doctor personal brand growth Website and social media traffic Overall online brand awareness What We Offer Competitive salary: AED /month Performance-based incentives DHA-compliant medical insurance Employment visa Paid annual leave Professional training and development Opportunity to work with experienced international medical professionals Exposure to VIP and international patients Career growth opportunities Professional and multicultural working environment Opportunity to build and lead the new media presence of a premium healthcare brand in Dubai