Head of New Media & Patient Acquisition

HYF Medical Center; Dubai; Vor Ort; AED 446.000 - 670.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Performance-based incentives

DHA-compliant medical insurance

Employment visa

Paid annual leave

Professional training and development

Opportunity to work with international

VIP and international patients

Career growth opportunities

Multicultural working environment

Lead premium new media presence

Zusammenfassung

HYF Medical Center in Dubai invites an experienced New Media Director to lead our new media strategy, social content and online patient acquisition for a premium healthcare brand. You will align with Marketing, Medical and Business Development teams to create engaging short-form video content, grow followers, generate qualified leads and convert traffic into consultations.

We seek a creative leader with healthcare marketing experience, fluent English, and a passion for luxury wellness and

Qualifikationen

• Bachelor's degree in Marketing or related field.
• Minimum 5 years in new media or digital marketing.
• Experience in healthcare or premium brands preferred.
• Proven social media account management.
• Strong video content creation skills.
• Experience with short-form video across platforms.

Aufgaben

• Develop and execute HYF's new media strategy.
• Manage daily social content publishing and scheduling.
• Plan short-form videos, reels, and educational content.
• Coordinate doctor branding and expert content.
• Generate qualified leads and online patient inquiries.
• Analyze platform KPIs and optimize campaigns.
• Collaborate with departments for campaigns and activations.
• Maintain premium brand alignment and UAE ad requirements.
• Lead influencer/KOL collaborations and ROI evaluation.
• Oversee video production with internal and external teams.

Kenntnisse

New Media

Social Media

Digital Marketing

Content Operations

Lead Generation

Video & Short-form

KOL / Influencer Marketing

Brand Building

Ausbildung

Bachelor's degree in Marketing Communications

Tools

TikTok

Instagram

Xiaohongshu

WeChat

Douyin

CRM / Analytics

Jobbeschreibung

HYF Medical Center in Dubai invites an experienced New Media Director to lead our new media strategy, social content and online patient acquisition for a premium healthcare brand. You will align with Marketing, Medical and Business Development teams to create engaging short-form video content, grow followers, generate qualified leads and convert traffic into consultations.

We seek a creative leader with healthcare marketing experience, fluent English, and a passion for luxury wellness and