Marketing Specialist (Healthcare)

Maseera; Dubai; On-site; AED 90,000 - 120,000; Full time

Job summary

Maseera in Dubai is seeking a Marketing Specialist to grow our brand and patient base. You will plan campaigns, content, and online presence, collaborating with doctors and management while ensuring privacy and healthcare advertising compliance.

You will manage content creation in English and Arabic, coordinate with external agencies, monitor performance, and report results to leadership. The role requires analytical thinking, strong English communication, and the ability to work across

Qualifications

• Bachelor's degree in marketing, business administration, communications or related field with attested certificates.
• At least 4 years' experience in a marketing role, with agency/freelancer experience, ideally in healthcare or wellness.
• Proven results in digital marketing.
• Working knowledge of UAE healthcare advertising rules, or able to learn quickly.
• Strong analytical skills and ability to turn data into decisions.
• Excellent written and spoken English, with strong communication and collaboration skills.
• Strong organisation, time management and attention to detail.

Responsibilities

• Develop and deliver an annual marketing plan with objectives and a budget.
• Shape campaigns using patient and market insights and adjust based on results.
• Support launch of new services and events with clinical leads.
• Create and manage engaging content across clinic channels with doctor input.
• Coordinate with external partners and manage online presence and paid promotions.
• Monitor reputation and respond to patient reviews professionally while protecting privacy.
• Build relationships with corporate and community organisations and represent the clinic at events.
• Ensure all advertising complies with DHA and UAE rules and internal approvals.

Skills

Digital marketing

Analytics

English communication

Content creation

Project management

Healthcare advertising rules

Attention to detail

Collaboration

Graphic design

Education

Bachelor's degree in marketing / business / communications

Master's degree in digital marketing

Job description

We are an integrated healthcare clinic that has been running in Dubai for 18 years, led by a CEO with 30 years of clinic management experience. We offer chiropractic, physiotherapy, nutrition, Traditional Chinese medicine and massage therapy, and we are adding new services. We are looking for an innovative, analytical and compliant Marketing Specialist to help grow our brand and our patient base. You will support and deliver our marketing activity, from planning to results - building awareness, generating enquiries and encouraging patients to return. You will work closely with our doctors, management and front desk team, and with our external creative and marketing partners, always within healthcare advertising and data-protection rules.

Key responsibilities

Planning and campaigns

• Help develop and deliver an annual marketing plan with clear objectives and a budget.
• Use patient and market insight to shape campaigns and adjust them based on results.
• Support the launch of new services and events, working with clinical leads.
• Keep management and the team informed of results and trends.

Content and brand

• Maintain the monthly content Calendar, coordinate filming with doctors, and schedule approved content across clinic channels.
• Plan and deliver engaging, accurate content, including patient education, across our digital channels, working with doctors to gather their input and approvals.
• Create or oversee on-brand design and video and keep our brand identity consistent across all channels and locations.
• Manage community engagement and respond to patient messages and comments promptly, within clinical and privacy rules.
• Produce content in English, and in Arabic or other languages where the audience requires it.

Online presence and performance

• Support the clinic's website, online visibility and paid promotion, working with external partners where needed.
• Keep online listings and profiles accurate for each location.
• Work with the front desk to track enquiries, follow-ups outcome and lead conversions and prepare regular campaign performance reports for management.

Reputation and patient experience

• Monitor patient reviews and feedback, respond professionally without disclosing any patient information, and share themes with management and doctors.

Partnerships

• Support management in developing relationships with corporate and community organisations, preparing well-designed proposals and presentations.
• Represent the clinic at events.

Compliance and governance

• Make sure all advertising and content follows DHA healthcare advertising rules, UAE media and advertising rules, and our internal approval process, and obtain approvals before publishing.
• Protect patient privacy and obtain written consent before any patient, staff member or doctor appears in content.
• Follow clinic policies on confidentiality, data protection and the responsible use of AI tools.

Budget and suppliers

• Help manage the marketing budget and work with agencies, freelancers and suppliers to agree deliverables and review performance.

Requirements

Essential

• Bachelor's degree in marketing, business administration, communications or a related field with attested certificates.
• At least 4 years' experience in a marketing role, with experience of working with agencies and freelancers, ideally in healthcare or wellness.
• Demonstrable results in digital marketing.
• Working knowledge of healthcare advertising rules in the UAE, or the willingness and ability to learn them quickly.
• Strong analytical skills and the ability to turn data into decisions.
• Excellent written and spoken English, and strong communication and collaboration skills.
• Strong organisation, time management and attention to detail.

Highly desirable

• Graphic design skills, with a portfolio showing on-brand work for digital and print.

Desirable

• Master's degree or recognised digital marketi