Media Buyer / Performance Marketer

Tanqeeb; Abu Dhabi; On-site; AED 150,000 - 230,000; Full time

Job summary

Tanqeeb is seeking a Media Buyer to own the end-to-end performance framework for both B2C e-commerce stores and corporate B2B lead generation campaigns. This role requires strong commercial acumen, managing substantial monthly ad spends, mapping customer funnels, and continuously testing creative assets to lower CAC and maximize ROAS.

The role requires hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, GTM, and Shopify.

Qualifications

• 2 to 4 years of proven hands-on experience operating as a Media Buyer or Performance Marketer in an agency setup or an in-house multi-brand corporate team.

Responsibilities

• Campaign Deployment: Plan, build, and scale multi-channel paid ad campaigns natively within Meta Ads Manager, Google Ads (PMax, Search, Shopping), and TikTok Ads Manager
• Budget & Bid Strategy: Oversee day-to-day corporate ad spends, pacing budgets diligently, and choosing optimal bidding strategies to prevent under/over-spending
• Conversion Optimization: Audit and enhance tracking accuracy using Google Tag Manager (GTM), Meta Pixel, Google Analytics 4 (GA4), and Conversion APIs (CAPI)
• Rigorous A/B Testing: Design structural experiments testing hooks, visual formats (UGC vs. studio), landing pages, and audience clusters to isolate high-performers.
• Cross-Functional Synergy: Collaborate directly with internal creative designers, copywriters, and platform managers to feed performance data back into asset production.
• Executive Data Reporting: Consolidate raw multi-platform analytics into weekly and monthly executive dashboards outlining precise ROAS, CPA, MER, and conversion trends

Skills

Media buying

Performance marketing

Data analysis

Excel/Sheets

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Shopify

TikTok Ads Manager

Job description

Job description

Role Overview

As our Media Buyer, you will own the end-to-end performance framework for both B2C e-commerce stores and corporate B2B lead generation campaigns. This is a highly data-driven role requiring strong commercial acumen; you will manage substantial monthly ad spends, map customer funnels, and continuously test creative assets to lower customer acquisition costs (CAC) and maximize overall ROAS.

Key Responsibilities

• Campaign Deployment: Plan, build, and scale multi-channel paid ad campaigns natively within Meta Ads Manager, Google Ads (PMax, Search, Shopping), and TikTok Ads Manager
• Budget & Bid Strategy: Oversee day-to-day corporate ad spends, pacing budgets diligently, and choosing optimal bidding strategies to prevent under/over-spending
• Conversion Optimization: Audit and enhance tracking accuracy using Google Tag Manager (GTM), Meta Pixel, Google Analytics 4 (GA4), and Conversion APIs (CAPI)
• Rigorous A/B Testing: Design structural experiments testing hooks, visual formats (UGC vs. studio), landing pages, and audience clusters to isolate high-performers.
• Cross-Functional Synergy: Collaborate directly with internal creative designers, copywriters, and platform managers to feed performance data back into asset production.
• Executive Data Reporting: Consolidate raw multi-platform analytics into weekly and monthly executive dashboards outlining precise ROAS, CPA, MER, and conversion trends.

Salary & Benefits

• Full employment visa, medical insurance, and flight allowances in line with UAE Labor Law.

True career progression path within a highly stable group employing thousands of regional professionals

Skills

Qualifications & Requirements

• Experience:2 to 4 years of proven hands-on experience operating as a Media Buyer or Performance Marketer in an agency setup or an in-house multi-brand corporate team.
• Technical Ecosystem Stack:
• Expert-level deployment capability in Meta Ads Manager & Google Ads.
• Heavy experience setting up attribution inside GA4 & Google Tag Manager.
• Direct familiarity navigating Shopify backends and ecosystem apps
• Analytical DNA: Strong command of Excel/Google Sheets; ability to spot immediate conversion-rate drops or attribution anomalies effortlessly
• E-Commerce Literacy: Profound understanding of standard digital lifecycles, checkout funnel drop-offs, and abandoned-cart remarketing tracks.
• Portfolio Proof: Ability to confidently talk through past media-buying strategies, verified scaling case studies, or managed budget sizes during assessment.