Media Analytics Manager

ADNOC; Abu Dhabi; On-site; AED 420,000 - 600,000; Full time

Job summary

ADNOC in Abu Dhabi seeks a Media Analytics Manager to lead analysis of TV, digital, social, and print data, delivering insights to strengthen campaign performance and strategic decision-making.

You will build dashboards, monitor real-time results, and partner with marketing, analytics, and media teams to optimize spend and improve ROI.

The role emphasizes data integrity, performance measurement, and driving innovation in media analytics across channels.

Qualifications

• Bachelor’s degree in marketing, analytics, statistics or related field.
• 8 years of experience in media analytics or marketing performance.
• Experience across digital, TV and social channels.
• Proficient with GA, Adobe Analytics, Nielsen or similar tools.
• Strong data visualization in Power BI, Tableau or Excel.

Responsibilities

• Analyze media performance across channels to assess campaign effectiveness.
• Develop dashboards and reports tracking KPIs and media metrics.
• Monitor real-time data to provide timely insights and optimization recommendations.
• Validate data sources and methodologies to ensure reporting accuracy.
• Present findings to senior leadership in a clear, actionable way.
• Collaborate with marketing and analytics teams to align with business goals.
• Support media planning with data-driven insights and ROI analysis.
• Identify underperforming channels and suggest corrective actions.

Skills

Media analytics

Marketing performance analysis

Data visualization

Data-driven decision making

Stakeholder communication

Education

Bachelor's degree in Marketing or Analytics

Tools

Google Analytics

Adobe Analytics

Nielsen

Power BI

Tableau

Excel

Job description

JOB PURPOSE:

The Media Analytics Manager is responsible for leading the analysis and interpretation of media data to generate actionable insights that enhance strategic decision-making and campaign performance. This role supports the optimization of media investments across all channels and ensures alignment with broader marketing and business objectives. This position plays a critical role in enabling data-driven decisions and fostering a culture of performance measurement and continuous improvement.

KEY ACCOUNTABILITIES:

Job Specific Accountabilities

Media Performance Analysis & Reporting

• Analyze media performance across channels including TV, digital, social media, and print to assess campaign effectiveness and identify improvement areas.


• Develop and maintain comprehensive dashboards and reports that track key performance indicators (KPIs) and media metrics.


• Monitor real-time campaign data to provide timely insights and recommendations for optimization.


• Ensure accuracy and consistency in reporting by validating data sources and methodologies.


• Present analytical findings in a clear and compelling manner to internal stakeholders and senior leadership.

Strategic Media Planning & Optimization

• Support the development of media strategies by providing data-driven insights and performance benchmarks.


• Conduct ROI and channel mix analysis to guide media spend allocation and maximize return on investment.


• Collaborate with media planners and buyers to refine targeting strategies based on performance data.


• Identify underperforming channels or campaigns and recommend corrective actions to improve outcomes.


• Contribute to annual media planning cycles by providing historical performance analysis and forecasting.

Cross-Functional Collaboration & Integration

• Work closely with Marketing, Analytics & Insights, and Media Managers to ensure alignment of media analytics with broader marketing goals.


• Partner with creative teams to assess the impact of messaging and content on media performance.


• Collaborate with digital and technology teams to implement tracking solutions and ensure data integrity.


• Support campaign briefing and post-campaign review processes with relevant performance insights.


• Facilitate knowledge sharing across teams to promote data literacy and informed decision-making.

Market Intelligence & Innovation

• Conduct competitive analysis and market research to identify emerging trends and opportunities in media consumption.


• Stay abreast of industry developments, tools, and best practices in media analytics and digital marketing.


• Evaluate and implement new analytics platforms and technologies to enhance reporting capabilities.


• Benchmark internal performance against industry standards to identify gaps and areas for improvement.


• Drive innovation in media measurement by piloting new methodologies and tools.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• Bachelor’s degree in marketing, Business Analytics, Statistics, Media Studies, or a related field.

Minimum Experience & Knowledge & Skills

• 8 years of experience in media analytics, marketing performance analysis, or a related field.


• Proven track record of working with media data across multiple channels including digital, TV, and social media.


• Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen, or similar platforms.


• Strong background in data visualization and reporting using tools like Power BI, Tableau, or Excel.


• Demonstrated ability to translate complex data into actionable insights for senior stakeholders.