Senior Manager of Paid Media and Growth

Huda Beauty; Dubai; Sur place; AED 350 000 - 700 000; Plein temps

Avantages offerts par ce poste

Monthly Self Love Days

Premium Medical Dental Vision coverage

Monthly coaching sessions with our in‑

Employee discounts on all Huda Beauty

Quarterly product gifting

Résumé du poste

Huda Beauty in Dubai is seeking a Senior Manager Paid Media and Growth to own omni-channel media strategy and execution across launches and core products. You will lead the shift to in-house media capabilities, manage budgets, and build a high-performing team of media planners and buyers.

You will collaborate with cross-functional teams to connect media investment with brand metrics and business outcomes, optimize performance across paid social, search, programmatic, influencer, and eRetail, and

Qualifications

• 10+ years of paid media strategy, planning and buying experience.
• Beauty/fashion/CPG or retail brand experience preferred.
• Bachelor's degree in Media, Marketing, Business or related field.

Responsabilités

• Lead omni-channel planning across paid social, influencer, programmatic, search, and eRetail.
• Manage in-house media desk operations, budgeting, and performance reporting.
• Develop and optimize cross-market media strategies with cross-functional teams.
• Partner with platform vendors and negotiate JBPs.
• Drive transition from external agencies to in-house capabilities.

Connaissances

Paid media strategy

Media planning

Media buying

Leadership

Data analytics

Stakeholder management

Formation

Bachelor's degree in Media/Marketing/Business

Outils

Meta Ads Manager

Google Ads

SA360

DV360

Teads

Description du poste

Summary

As Senior Manager Paid Media and Growth you will drive the brand's paid media execution excellence as well as co-build and lead the shift to internalizing our media capabilities and operations You will own the omni-media strategy and planning across launch campaigns and core products using consumer journey insights and data to connect media investment with brand metrics business outcomes across markets both retail and DTC You will co-build and run our in-house media desk lead a successful transition from external agencies manage the paid media budget and key platform partnerships and develop a high-performing team of media planning and buying specialists

Essential Duties and Responsibilities

Consumer Journey Mapping

Map consumer journeys for the brand launch campaigns repushes and always-on identifying the moments platforms and signals search social engagement site behavior retailer activity that drive awareness consideration and purchase Use first-party platform retailer and social listening data where possible and compliant to define audience segments and journey-based activation strategies by campaign and by market e g acquisition conquest retention reactivation etc

Omni-Media Planning

Define and refine the role of each channel across top mid bottom of funnel balancing brand building and performance Lead and develop annual campaign seasonal amp always-on media strategies and plans including audience targeting channel and platform mix budget allocation and phasing Brief the Paid Media Content Strategist on creative needs by platform and funnel stage so assets are fit-for-purpose and built for paid media performance Coordinate with the Global Affiliates Manager to ensure the affiliate program incl social commerce is activated in sync with media activations where it makes sense Share performance insights with local market teams eCommerce and broader Marketing teams content production team agency design brand marketing to align messaging and channel roles across the funnel

In-House Media Desk Operations

Operate an end-to-end in-house media desk covering strategy planning buying and execution optimization and reporting across paid social influencer amplification digital programmatic retail media and performance marketing Define RACI ways of working and operating standards campaign briefing plan approval setup QA and trafficking processes pacing and optimization cadences campaign naming reporting templates in partnership with the Data Analytics Manager and service model SLA with internal stakeholders Evaluate and recommend the tech stack ad servers DSPs verification dashboards workflow tools in partnership with the Technology team Minimize spend wastage by ensuring brand safety ad verification and privacy platform policy compliance across all buys Together with the Senior Director implement the phased transition from external media agencies including scoping timelines knowledge transfer account structures data ownership transfer and contingency planning to protect business continuity Track and report the business case for in-housing cost savings efficiency speed data ownership performance improvement

Platform Partnerships Management

Manage platform partnerships and relationships with media owners and ad tech vendors Negotiate joint business plans JBPs incl preferential rates value-adds and preferred partner programs benefiting local markets DTC teams Stay ahead of platform privacy and industry changes and adapt our media operations approach accordingly

AI-Enabled Media Ecosystem

Integrate Embed key platform-native AI tools Meta Advantage TikTok Symphony Google AI Max AI Brief into our E2E media management e g asset generation copywriting variation content editing smart bidding A B testing Leverage native custom automated dashboard reporting in collaboration with the Data Analytics Manager for near-real-time campaign learnings amp optimization opportunities Provide access to and continuously upskill the Paid Media amp Growth team on the latest AI-enabled products formats offered by our platform partners

Budget Management and Team Leadership

Manage the paid media budget with the Senior Director including allocation forecasting pacing reconciliation and invoicing in partnership with Finance and Markets eCommerce Drive media efficiency and effectiveness targets e g CPM cost per reach CPC CPA ROAS and recommend budget reallocations based on performance potential Recruit onboard and lead a team of media planning buying experts Set clear objectives provide regular coaching and feedback and build development plans for each team member Create an ongoing upskilling program platform certifications partner training internal knowledge sharing to keep the media desk team and broader organization up to speed in a fast-changing media landscape

Benefits

• Monthly Self Love Days at company discretion
• Premium Medical Dental Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Company Culture

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination We hire stellar individuals regardless of their race color ancestry religion gender identity national origin sexual orientation age marital status medical conditions disability or veteran status If you need reasonable accommodations at any point in the application or interview process please let us know

Qualifications

10+ years of experience in paid media strategy, planning and buying, from agency-side and/or client-side experience (beauty/fashion/CPG/retail brands with B2B2C and B2C models strongly preferred) Bachelor's degree in Media, Marketing, Business or related relevant field Deep understanding of omni-channel planning and buying across paid social, influencer, programmatic, search, and eRetail media Hands-on know-how of major platforms (e.g. Meta, TikTok, Snapchat, Pinterest, YouTube) and the respective DSPs (e.g. Meta Ads Manager, Google Ads, SA360, DV360, Teads ); Relevant platform certifications preferred (Meta Blueprint, Google, TikTok Academy). Experience with retailer media networks and co-op media Track record of managing large, multi-market media budgets and delivering against both brand and performance KPIs Experience in supporting agency-to-in-house transition and the scale-up of an in-house media function Strong command of measurement approaches (attribution, incrementality and lift testing, MMM) and the ability to leverage data into clear decisions. Experience in AI application to media buying and optimization highly preferred. Experience working across multi-market (global/regional, mature/emerging) and local market structures Strategic thinker who can also go hands-on in the platforms when needed Strong commercial acumen and comfort with data, incl forecasting and measurement Excellent stakeholder management and communication, able to present to specialist & non-specialist audiences and senior leadership and simplify complexity where needed Process and systems builder with a bias for structure/scalability and suited for agility Curious and adaptive, staying current on media platforms, AI and industry changes Collaborative leader who builds trust across Creative, Data, eCommerce & Markets Demonstrated people leadership, including hiring, coaching and continuously upskilling specialist team