Strategic Media Analytics Lead

ADNOC; Abu Dhabi; On-site; AED 420,000 - 600,000; Full time

Job summary

ADNOC in Abu Dhabi seeks a Media Analytics Manager to lead analysis of TV, digital, social, and print data, delivering insights to strengthen campaign performance and strategic decision-making.

You will build dashboards, monitor real-time results, and partner with marketing, analytics, and media teams to optimize spend and improve ROI.

The role emphasizes data integrity, performance measurement, and driving innovation in media analytics across channels.

Qualifications

• Bachelor’s degree in marketing, analytics, statistics or related field.
• 8 years of experience in media analytics or marketing performance.
• Experience across digital, TV and social channels.
• Proficient with GA, Adobe Analytics, Nielsen or similar tools.
• Strong data visualization in Power BI, Tableau or Excel.

Responsibilities

• Analyze media performance across channels to assess campaign effectiveness.
• Develop dashboards and reports tracking KPIs and media metrics.
• Monitor real-time data to provide timely insights and optimization recommendations.
• Validate data sources and methodologies to ensure reporting accuracy.
• Present findings to senior leadership in a clear, actionable way.
• Collaborate with marketing and analytics teams to align with business goals.
• Support media planning with data-driven insights and ROI analysis.
• Identify underperforming channels and suggest corrective actions.

Skills

Media analytics

Marketing performance analysis

Data visualization

Data-driven decision making

Stakeholder communication

Education

Bachelor's degree in Marketing or Analytics

Tools

Google Analytics

Adobe Analytics

Nielsen

Power BI

Tableau

Excel

Job description

ADNOC in Abu Dhabi seeks a Media Analytics Manager to lead analysis of TV, digital, social, and print data, delivering insights to strengthen campaign performance and strategic decision-making.

You will build dashboards, monitor real-time results, and partner with marketing, analytics, and media teams to optimize spend and improve ROI.

The role emphasizes data integrity, performance measurement, and driving innovation in media analytics across channels.