Data Analytics Manager - Media and Digital Performance

Huda Beauty; Dubai; On-site; AED 350,000 - 550,000; Full time

Benefits offered by this job

Self Love Days

Medical Insurance

Dental Coverage

Vision Coverage

Coaching Sessions

Employee Discounts

Product Gifting

Job summary

Huda Beauty seeks a Data Analytics Manager for Media and Digital Performance to act as a hands-on expert, analyzing paid media across channels and turning insights into optimization recommendations. You will lead post-campaign analyses and work with the Technology team on dashboards and governance to ensure data quality and future-ready reporting.

The role requires 6–8 years of hands-on experience in media analytics, with strong knowledge of digital KPIs, attribution approaches, and BI tools.

Qualifications

• Hands-on data analytics across paid media channels.
• Ability to turn insights into optimization recommendations.
• Experience with digital media platform reporting tools and APIs.
• Strong data storytelling and presentation to senior audiences.

Responsibilities

• Analyze media performance across paid channels and optimize budget allocation and audience targeting.
• Lead post-campaign analyses and provide actionable learnings for future activity.
• Define KPI standards, ensure data quality and governance across campaigns.
• Collaborate with Technology team to automate dashboards and reporting.

Skills

Media analytics

Data storytelling

AI in Analytics

BI tools

Education

Bachelor’s or Master in Media/Marketing

Tools

Power BI

Looker

Tableau

GA4

GTM

DV360

Meta Ads Manager

TikTok Business Suite

Job description

Summary

As Data Analytics Manager Media and Digital Performance you will be a hands-on expert individual contributor responsible for analyzing media performance across all paid channels and turning insights into optimization recommendations as part of our Global Paid Media amp Growth team You will lead post-campaign deep dives and ad hoc analyses collaborate closely on dashboard and reporting automation with our Technology team and help develop our overall media effectiveness capabilities You will also own media data quality and governance including KPI definitions a global campaign naming convention and tracking tagging audits ensuring our media data is accurate consistent and ready to inform future strategy and plans

Essential Duties and Responsibilities

1. Media and Digital Performance Analysis
   Independently analyze media performance across channels paid social search programmatic display and video influencer amplification measuring efficiency CPM CPC CPA CAC and effectiveness reach on target frequency audience penetration ROAS Generate and deliver optimization recommendations across budget allocation audience targeting creative and channel mix to support the broader Media amp Growth team on in-flight optimization Support media planning and budgeting with forecasting scenario modelling and historical performance benchmarks
2. Intelligence and Reporting
   Collaborate with media experts at global local to conduct post-campaign deep dives and produce clear learnings to inform future activity Unpack and analyze to-date performance using different lens e g country channel platform placement creative to capture media performance drivers derailers and codify them into guidelines guardrails to improve all media execution Present findings and recommendations clearly to stakeholders including senior leadership using strong data storytelling Build and run media effectiveness analyses by leveraging performance data incrementality lift tests etc building towards attribution modelling and mix modelling MMM working directly with partner platforms and or external vendors where applicable
3. Data Quality and Governance
   Define and document media metrics amp KPI definitions to ensure consistency across teams Build amp implement a global campaign naming convention and drive the compliance of all media buys to allow generation of detailed media insights informing future media strategy and performance Audit and validate tagging and tracking setups e g GA4 Google Tag Manager platform pixels UTM tracking identifying gaps and working with media team and markets agencies to resolve them Work hand-in-hand with Technology Data team to build amp maintain clean reliable media data sets that support consistent accurate amp automated reporting and future attribution mix modelling Ensure analysis and data handling comply with privacy regulations e g GDPR and consent requirements
4. AI-Enabled Workflows
   Leverage and integrate AI to enable near real-time learnings optimization from data collection to data validation QA to dashboard reporting amp visualization with partially fully automated workflows covering media and digital KPIs crossed with business indicators in close collaboration with Technology team Proactively identify opportunities for AI to improve analytical methods tools and processes where they add value Monthly Self Love Days at company discretion Premium Medical Dental Vision coverage for employee plus dependents Monthly coaching sessions with our in-house Success Coach Employee discounts on all Huda Beauty products Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination We hire stellar individuals regardless of their race color ancestry religion gender identity national origin sexual orientation age marital status medical conditions disability or veteran status If you need reasonable accommodations at any point in the application or interview process please let us know

6 - 8 years of relevant hands-on experience in media/digital analytics, with a proven track record of executing analysis end-to-end whether on client side (CPG/FMCG, beauty, DTC) or agency sideBachelor s or Master s degree in Media, Marketing or relevant field of studyExpert-level hands-on experience with digital media platform reporting tools and APIs (Meta Ads Manager, TikTok Business Suite, Google Ads/DV360 )Direct experience analysing paid media performance across multiple channels (social, search, programmatic display/video, affiliates) and platforms (Meta, TikTok, Google Search, YouTube, DV360 )Demonstrated experience informing media optimisation decisions through data, working closely with global/local media teams, agencies and broader marketing teamsStrong understanding of media and digital KPIs across the funnelWorking knowledge of attribution approaches (incrementality, multi-touchpoint, MMM )Strong data storytelling skills, with the ability to turn complex analysis into clear, actionable recommendations for non-technical and senior audiencesCommercial mindset, connecting media and digital performance to business outcomes (brand, sales )Highly self-directed and comfortable owning projects independently from problem definition to deliveryStrong attention to detail and a rigorous approach to data accuracyAbility to manage multiple stakeholders and competing priorities in a fast-paced environmentCuriosity and a proactive approach to staying current with changes in the media and measurement landscapeFamiliarity with and experience working with Tech teams on BI tools (Power BI, Looker, Tableau); as well as web analytics platforms (GA4, GTM, platform pixels ). Experience applying AI to streamline/automate reporting/analytical workflows highly preferred.