Senior Associate, Media

WPP Media Limited; Dubai; On-site; AED 89,000 - 134,000; Full time

Job summary

WPP Media Limited is seeking a digital media specialist to develop and implement strategies, analyze market trends, and oversee cross-channel campaigns in Dubai. The role emphasizes data-driven decisions, content planning, and collaboration with internal and external teams.

The candidate will manage end-to-end campaign processes, including budgeting and KPI tracking, while continuously optimizing for ROI and brand visibility.

Qualifications

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• 1.5 years of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms and campaign management.
• Strong understanding of social media and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms (social media insights).
• Excellent communication, organizational, and analytical skills.
• Ability to lead projects, manage multiple tasks, and meet deadlines.

Responsibilities

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
• Analyze market trends and user data to inform strategy and make data-driven decisions.
• Design execute and oversee digital campaigns across multiple channels including social media, email marketing, and digital advertising.
• Manage the end-to-end process of digital media campaigns from concept to execution including budget management and performance tracking.
• Develop and manage a content calendar that aligns with marketing goals and audience interests.
• Collaborate with internal teams and external partners to create high-quality engaging content.
• Plan and manage paid digital advertising campaigns (display ads and social media ads).
• Track, analyze and report on key performance indicators (KPIs) for all digital media activities.

Skills

Digital media strategy

Campaign management

Social media advertising

Analytics tools

Communication skills

Project management

Budget management

Content planning

Education

Bachelor's degree in marketing, Communications, Digital Media, or a related field

Tools

Social media analytics tools

Campaign management tools

Job description

Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility

Analyze market trends and user data to inform strategy and make data-driven decisions

Design execute and oversee digital campaigns across multiple channels

including social media

email marketing

and digital advertising

Manage the end-to-end process of digital media campaigns from concept to execution

including budget management and performance tracking

Develop and manage a content calendar that aligns with marketing goals and audience interests

Collaborate with internal teams and external partners to create high-quality

engaging content

Plan and manage paid digital advertising campaigns display ads and social media ads

Track analyze and report on key performance indicators

KPIs

for all digital media activities

Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI

• Bachelor s degree in marketing, Communications, Digital Media, or a related field.
• Minimum of 1 year and a half of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms and campaign management.
• Strong understanding of social media and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms (social media insights).
• Excellent communication, organizational, and analytical skills.
• Ability to lead projects, manage multiple tasks, and meet deadlines.