MEA Base Marketing & Personalisation Lead

Careers at UAE; Dubai; On-site; AED 223,200 - 334,800; Full time

Job summary

Apple is seeking a Base Management & Personalised Engagement Lead to design programmatic marketing initiatives across the Middle East and Africa. This position requires 7+ years of experience in customer base management and a strong grasp of CVM and CRM principles.

The successful candidate will analyze data to drive insights, define frameworks for data collection, and measure program effectiveness. A degree in a quantitative discipline or an MBA is preferred. Apply now to drive impactful change at Apple.

Qualifications

• 7+ years of experience in Customer Base management or CVM roles.
• Strong passion for data and predictive analytics.
• Excellent written and oral communication skills.

Responsibilities

• Define and setup framework to collect base data metrics.
• Measure and report effectiveness of new programs.
• Analyze data to provide insights and actions for new sales opportunities.

Skills

Customer Base management

CVM

CRM

Personalisation

Data analytics

Strategic thinking

Education

Degree in a quantitative or business discipline

MBA

Job description

Apple is seeking a Base Management & Personalised Engagement Lead to design programmatic marketing initiatives across the Middle East and Africa. This position requires 7+ years of experience in customer base management and a strong grasp of CVM and CRM principles.

The successful candidate will analyze data to drive insights, define frameworks for data collection, and measure program effectiveness. A degree in a quantitative discipline or an MBA is preferred. Apply now to drive impactful change at Apple.