Data Marketing Analyst, Mobile Experience

Samsung Electronics

Dubai

On-site

AED 167,400 - 279,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Flexible working hours

Visa and medical insurance

Paid annual leave

Additional day off for your birthday

Yearly air ticket allowance

Free Employee Social Clubs

Access to product discounts

On-site Cafeteria

Volunteering Day

Employee Referral Program

Access to Learning Platform

Job summary

Careers at UAE is looking for a Data Marketing Analyst specialized in understanding consumer behavior to drive effective marketing strategies. Responsibilities include designing research initiatives, analyzing consumer data, and translating insights into actionable tactics.

The ideal candidate will have 3 to 4 years of experience in relevant sectors, a Bachelor's degree, and be fluent in Arabic and English. The role offers a competitive salary, flexible hours, and various perks that promote a collaborative work environment.

Qualifications

3 to 4 years of experience in FMCG / Telecom / Technology sectors.
Must be fluent in both Arabic and English with excellent written and communication skills.
Business experience in MENA markets (UAE / GCC) is required.

Responsibilities

Design and execute qualitative and quantitative research initiatives.
Develop consumer segmentation and targeting strategies.
Translate consumer insights into clear narratives for stakeholders.
Perform monthly analysis of consumer data to optimize marketing performance.
Monitor and analyze competitor activities and market trends.

Skills

Consumer Marketing Insights

Data visualization tools

MS Office (Excel, PowerPoint)

Teamwork

Storytelling

Communication skills

Fluency in Arabic and English

Education

Bachelor’s degree in Marketing or Business

Tools

Data visualization tools

MS Office

Job description

Data Marketing Analyst, Mobile Experience

Position Summary

A Snapshot of Your Day

We are seeking a Data Marketing Analyst to deeply understand consumer behaviour, motivations, and needs through robust insight analysis, translating these findings into actionable strategies that drive targeted marketing and GTM campaigns. The candidate will serve as the crucial bridge between consumer understanding and business growth, ensuring Marketing efforts are rooted in data-driven insights, leading to increased customer/user engagement, brand loyalty, and revenue lift.

Role and Responsibilities

How You Will Make An Impact

Work closely with the Consumer Marketing Insights team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour
Develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and ROI.
Translate consumer insights into clear, concise, and compelling narratives for diverse stakeholders, including marketing, product, and sales teams.
Work closely with Mobile Experience & Corporate Marketing team members to ensure alignment on consumer insights and targeting with overall business objectives
Perform monthly analysis of consumer data extracted from internal systems, identifying trends and patterns to optimize marketing campaign performance.
Oversee social media content and targeting strategies, ensuring alignment with consumer insights and brand messaging.
Monitor and analyse competitor activities and market trends to identify opportunities and threats.
Understand key marketing principles and concepts such as brand strategy, portfolio and STP (Segmentation, Targeting and Positioning).

Skills and Qualifications

What You’ll Need

3 to 4 years of experience in FMCG / Telecom / Technology sectors
Strong Knowledge of Consumer Marketing Insights
Bachelor’s degree in Marketing or Business
Have a strong command on data visualization tools & techniques to create compelling reports and presentations that effectively communicate research findings
Superior and proven skills in MS Office specifically Excel and PowerPoint
Team-player with strong engagement, storytelling and presentation skills
Business experience in MENA markets (UAE / GCC)
Must be fluent in both Arabic and English, with excellent written and communication skills

Why You’ll Love Working with Us