Middle-East SP&O Manager - Apple, Dubai

Middle-East SP&O Manager - Apple, Dubai; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

Apple in Dubai is seeking a ME SP&O Manager for a 6-month maternity cover. The role drives Apple-led channel and trade marketing across UAE and neighboring markets, coordinating with central teams and partners to execute demands and training. Dubai/London bases preferred, remote work considered.

You will lead a regional program footprint, ensure brand-aligned campaigns, and oversee reseller and carrier channel activities to maximize ROI.

Qualifications

• Extensive experience in trade/channel marketing for retail or telco with a strong brand.
• Leadership skills managing local and remote teams and partners.
• Proven ability to plan, execute and measure marketing programs.
• Excellent communication and presentation abilities.
• Strong commercial acumen and partner relationship management.
• Ability to manage multiple projects to deadlines under pressure.

Responsibilities

• Lead cross-functional teams to deliver best-in-class customer experience in the ME region.
• Apply Apple demand generation guidelines and manage sales training programs.
• Drive channel marketing campaigns, events, traffic generation and store openings.
• Plan and measure scalable programs aligned with brand guidelines and ROI.
• Oversee Apple Premium Reseller, Telco, Retail and B2B channel activities.
• Collaborate with Sales, Marcom, PR and Sales Planning to expand programs.

Skills

Trade marketing

Channel marketing

Sales training

Brand management

Leadership

Cross-functional teamwork

Project management

Communication

Job description

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JOB REF: 45800

Location Dubai

Address Emaar Square

Industry Sales & Retail jobs, Marketing & PR jobs, Media & Creative jobs, Management & Consultancy, Business Development & Commercial.

The Middle-East SP&O Manager is responsible for driving Apple established processes and execution of best-in-class integrated Apple customer experience across UAE, Kuwait, Qatar, Oman, Bahrain, Lebanon, Jordan, and Iraq.

The role covers execution of programs and demand generation on behalf of Apple in 3 route to markets, retail, Telco and Apple Premium Resellers; and support B2B teams. The role also oversights the demand generation, merchandising program and sales training operations across the region, partnering closely with the central teams, country leads and regional partners to develop program footprint and sales advocacy leveraging the Apple playbook and beyond. This role will have a one-to-many relationship, with the channel partners, and key internal stakeholders both at local and European levels. Applicants must have a strategic mind-set, with several years’ experience working in a trade-marketing environment.

This position is a 6 month maternity cover. Dubai, London based preferred but remote working will be considered.

Key Qualifications

• Extensive experience in implementation, execution, and management of Trade / channel marketing / Sales Training for retail and/or telco with a strong brand
• Strong operational and strategic experience developed with teams locally, and remotely bases.
• Demonstrated leadership skills with emphasis on building leading-edge team that is inclusive and strive to achieve and exceed performance.
• Excellent communication and presentation skills
• Strong commercial acumen and experience in working with channel partners
• Work to deadlines and under pressure with ability to focus on multiple projects simultaneously
• Strong understanding of branding, scalability and event production processes
• Proven operational process and task execution skills
• Excellent time & project planning and organising skills
• Great level of attention to details
• Good teamwork skills
• Flexibility in accommodating channel partners’ demands, which can change at short notice

Description

• Leadership: Partnering with cross-functional teams to deliver best-in-class integrated customer experience within the region. Build a team culture based on trust, feedback, recognition and flawless execution. Be an influencer and challenger supporting the ME sales team in achieving and exceeding both functional and organisational goals.
• You will be responsible for applying Apple’s demand generation guidelines and the execution of its sales training and programs initiatives in Apple Premium reseller, Telco, Retail, and B2B channels:
• Driving channel performance via best-in-class marketing campaigns including events, awareness activities, traffic generation and new store openings.
• Plan, execute and measure scalable marketing programs aligned with brand guidelines, maximising product presence and driving cost; Apple Premium Reseller Program Execution: coverage planning, POS selection, and execution of new POS openings for Apple Premium Reseller program, responsible for quality controls – store audit and mystery shopping for the channel and cooperation in deploying quarterly demand generation plans.
• Retail programs Execution: driving world-class merchandising deployment in consumer electronic retail, manage POS performance, execution of demand generation in close cooperation with the retail partners.
• Telco programs Execution: driving world-class merchandising deployment in Telco Channel, manage POS performance, execution of demand generation in close cooperation with Carriers.
• Measure and Evaluate Activities: Manage associated budget limitations, maximising cost efficiencies, post-activity evaluation to measure ROI and drive future programs.
• Events and Product Launch Execution: Deliver best-in-class new product launches, maximise impact of events and new product launches within Reseller communities, and capitalising third party opportunities.
• Responsible for keeping process and execution guidelines of Apple: Work with internal sales teams, Marcom, PR and Sales Planning and Support ensuring all activities align with brand guidelines, maximise product presence; and processes support Program expansion plan.
• Channel sales training oversight on behalf of Apple: Assess quarterly training needs across sales programs and plan the sales training and advocacy activities aligned with the requirements of channel partners.
• Close collaboration with Sales Training Manager in organisation and execution of the sales trainings. Monitoring of the sales training compliance of channel partners.