Field Marketing Manager

EPAM Systems; Dubai; Hybrid; AED 120,000 - 160,000; Full time

Benefits offered by this job

End of service gratuity

Private healthcare

Life insurance

Employee assistance program

Wellness program

Annual expatriate travel allowance

Performance reviews

Travel medical and accident insurance

Referral bonuses

Learning & certifications

Job summary

EPAM Systems in Dubai is seeking a Field Marketing Manager to drive regional strategies and generate measurable business growth. You will support business development through integrated campaigns, events and ABM initiatives to deliver marketing-qualified leads and client engagement opportunities.

The role requires leadership in regional ABM, collaboration with sales, and execution of multi-channel campaigns across the Middle East market, with a hybrid work model in Dubai.

Qualifications

• Bachelor’s degree or higher in marketing, communications or related field.
• 5+ years of field or regional marketing in B2B enterprise tech.
• Experience planning large trade shows and executive events.
• Proven ABM strategy development and targeted campaigns.
• CRM and marketing automation familiarity (Dynamics, Marketo, DA/ABM platforms).

Responsibilities

• Act as the primary contact for marketing activities in the Middle East aligning regional priorities with global programmes.
• Build strong relationships with sales teams to ensure lead follow-up and pipeline acceleration.
• Plan and execute regional events including trade shows, conferences and executive dinners.
• Develop and manage multi-channel campaigns targeting accounts and sectors.
• Lead ABM strategies based on data insights and engagement metrics.
• Partner with sales on high-priority deals providing marketing support to move deals forward.
• Create targeted marketing assets such as microsites, personalised content and collateral.
• Monitor lead management processes ensuring timely engagement by sales.
• Report on campaign performance and ROI to demonstrate marketing impact on revenue.
• Align marketing spend and activities with regional growth targets.

Skills

Field marketing experience

ABM campaigns

Event planning

Data-driven marketing

CRM & marketing automation

Bilingual: Arabic & English

Stakeholder management

AI in marketing

Education

Bachelor’s degree in marketing, communications or related field

Tools

Microsoft Dynamics

Marketo

Demandbase

Job description

Job Description:

We're looking for a Field Marketing Manager to join our hybrid team in Dubai. In this role, you will drive regional marketing strategies that generate measurable business growth and strengthen EPAM's presence in the Middle East market. As part of the EMEA Field Marketing team, you will support business development through integrated campaigns, events and account-based marketing initiatives to deliver marketing-qualified leads and client engagement opportunities.

Responsibilities

• Act as the primary contact for all marketing activities in the Middle East aligning regional priorities with global marketing programmes
• Build strong relationships with sales teams to ensure effective lead follow-up and pipeline acceleration
• Plan and execute regional events including trade shows, conferences, executive dinners and bespoke experiences
• Develop and manage multi-channel marketing campaigns that target specific accounts and sectors
• Lead the execution of regional account-based marketing (ABM) strategies based on data insights and engagement metrics
• Partner with sales on high-priority deals providing marketing support to accelerate progress through the funnel
• Create targeted marketing assets such as microsites, personalised content and deal-specific collateral
• Monitor lead management processes ensuring timely engagement by the sales team
• Report on campaign performance and ROI using data to demonstrate marketing's impact on revenue goals
• Align marketing spend and activities to support regional business objectives and growth targets

Requirements

• Bachelor’s degree in marketing, communications or related field
• 5+ years of experience in field or regional marketing within a B2B enterprise technology environment
• Strong expertise in event planning including large-scale industry events and smaller executive sessions
• Proven experience developing and executing ABM strategies and targeted campaigns
• Familiarity with CRM and marketing automation tools such as Microsoft Dynamics, Marketo and ABM platforms like Demandbase
• Ability to interpret marketing data and produce actionable insights for campaign optimisation
• Strong project management and stakeholder engagement skills across multiple teams
• Excellent written and verbal communication skills with attention to detail
• Fluency in Arabic and English
• Ability to work independently in a fast-paced, matrixed organisation and meet tight deadlines
• Proficiency in using AI tools to enhance marketing effectiveness through automation, data analysis and content personalisation

Nice to have

• Experience across key industry verticals such as Energy

We offer

• End of service gratuity
• Private healthcare and life insurance
• Employee assistance program
• Wellness program
• Annual air travel allowance for expatriates
• Regular performance feedback and salary reviews
• Global travel medical and accident insurance
• Referral bonuses
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses