MarTech Measurement & Governance Lead

Salt; Dubai; On-site; AED 420,000 - 720,000; Full time

Job summary

Salt is seeking a senior MarTech Measurement Manager who will define and govern KPI frameworks, ensure data quality, and lead attribution work across web, app, and CRM. You will produce executive scorecards showing commercial impact and drive trusted measurement across multiple brands and channels.

You will collaborate with privacy and data governance, ensure standards for campaign taxonomy, and steer governance forums to maintain one version of the truth.

Qualifications

• Define and own KPI framework linking platforms to outcomes.
• Validate measurement with baselines, tracking and targets.
• Explain attribution and experimentation limits to leadership.
• Produce executive scorecards and certifiy data sources.

Responsibilities

• Measurement framework and KPIs: build a trusted framework linking MarTech platforms and projects to outcomes.
• Tracking and data quality: set validation checks and sign off KPI changes.
• Attribution and experimentation: set attribution approach and standards for A/B tests.
• Executive reporting: produce concise scorecards for leadership on adoption, reliability, efficiency and impact.
• Governance and standards: run governance forums and set naming/taxonomy standards.
• Optimisation: identify gaps and prioritise fixes with evidence for investment decisions.
• Stakeholders and vendors: act as independent measurement partner for CRM, Loyalty, Performance Marketing, Ecommerce and Analytics.

Skills

KPI framework ownership

Measurement governance

Attribution & experimentation

Executive reporting

Data quality & validation

Stakeholder/vendor management

Tools

GA4

BI/dashboard

SQL

Job description

Salt is seeking a senior MarTech Measurement Manager who will define and govern KPI frameworks, ensure data quality, and lead attribution work across web, app, and CRM. You will produce executive scorecards showing commercial impact and drive trusted measurement across multiple brands and channels.

You will collaborate with privacy and data governance, ensure standards for campaign taxonomy, and steer governance forums to maintain one version of the truth.