MarTech Engineer – Analytics & Integrations

Akkodis; Abu Dhabi; On-site; AED 240,000 - 400,000; Full time

Job summary

Akkodis in the United Arab Emirates is seeking a MarTech Engineer with hands-on experience across digital analytics, tracking, automation, CRM integrations and marketing technology platforms. This technical MarTech role focuses on building, configuring and optimising the technology and data infrastructure supporting digital customer journeys, campaign measurement and business performance.

You will collaborate with product, engineering and commercial teams to translate business needs into

Qualifications

• Experience in MarTech, Marketing Technology, Digital Analytics or Marketing Automation.
• Hands-on experience with GA4 and Google Tag Manager.
• Experience with CRM platforms such as Salesforce or HubSpot.
• Ability to translate business requirements into technical implementations.

Responsibilities

• Implement and optimise MarTech platforms, tracking solutions and digital analytics tools.
• Configure and manage GA4, GTM and related measurement technologies.
• Integrate MarTech platforms with CRM systems such as Salesforce, HubSpot or similar.
• Develop dashboards using Power BI, Looker Studio or Tableau.
• Analyse customer behaviour and campaign performance to drive optimisation.
• Work with Product, Engineering, Design and Commercial teams to translate requirements into technical solutions.

Skills

MarTech

Digital Analytics

Marketing Automation

GA4

Google Tag Manager

CRM integrations

APIs

Tools

Power BI

Looker Studio

Tableau

Job description

We are looking for a MarTech Engineer with hands-on experience across digital analytics, tracking, automation, CRM integrations and marketing technology platforms.

This is a technical MarTech role, focused on building, configuring and optimising the technology and data infrastructure supporting digital customer journeys, campaign measurement and business performance.

Key Responsibilities

• Implement and optimise MarTech platforms, tracking solutions and digital analytics tools


• Configure and manage Google Analytics 4 (GA4), Google Tag Manager (GTM) and related measurement technologies


• Implement tracking across websites, landing pages, conversion funnels and digital campaigns


• Configure and support marketing automation workflows


• Integrate MarTech platforms with CRM systems such as Salesforce, HubSpot or similar


• Support API and third-party platform integrations


• Develop dashboards and KPI reporting using Power BI, Looker Studio, Tableau or similar tools


• Analyse customer behaviour, conversion performance and digital journey data


• Support A/B testing, conversion rate optimisation and attribution


• Work closely with Product, Engineering, Design and commercial teams to translate business requirements into technical solutions


• Support technical SEO, website performance and digital experience optimisation


• Ensure data quality, accurate reporting and appropriate privacy controls


• Maintain technical documentation for integrations, tracking and MarTech configurations

Requirements

• Professional experience in MarTech, Marketing Technology, Digital Analytics or Marketing Automation


• Strong hands-on experience with GA4 and Google Tag Manager


• Experience with CRM platforms, such as Salesforce, HubSpot or similar


• Experience configuring automation tools, tracking solutions and digital platforms


• Strong analytical and troubleshooting capabilities


• Experience translating business requirements into technical implementations

Preferred Experience

• REST APIs and third-party integrations


• Customer Data Platforms (CDPs)


• Marketing attribution


• Power BI, Looker Studio or Tableau


• Technical SEO

Important

This is a MarTech / technical digital analytics position. It is not focused on social media management, content creation, branding or traditional campaign management.