Marketing Specialist

Black Pearl Consult; Dubai; On-site; AED 134,000 - 257,000; Full time

Job summary

Black Pearl Consult in Dubai seeks a creative Marketing Specialist to drive brand growth in hospitality. You will develop strategies for hotels, restaurants, and events, and manage digital campaigns across social media, email, and web advertising.

You will oversee content, social channels, and promotional offers, coordinate with sales, operations, and guest relations, and analyze performance to optimize reach and conversions. Fluency in English and strong communication are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Experience in hospitality marketing or related sectors preferred.
• Proficient with digital marketing platforms, content creation, and online advertising.
• Experience with analytics and campaign performance reporting.
• Strong written and verbal communication in English.

Responsibilities

• Develop and implement marketing strategies for hotel services, restaurants, events, and hospitality offerings.
• Plan and execute digital marketing campaigns across social media, email, websites, and online advertising platforms.
• Manage social media accounts, create engaging content, and maintain a consistent brand image.
• Coordinate promotional activities, seasonal offers, events, and special packages.
• Collaborate with sales, operations, and guest relations teams to support business objectives.
• Monitor market trends, competitor activities, and customer preferences to identify marketing opportunities.
• Manage online listings, promotional content, and brand visibility across platforms.
• Analyze campaign performance, website traffic, engagement, and conversions.
• Coordinate with designers, photographers, agencies, and partners when required.
• Prepare marketing reports and recommend improvements based on results.
• Support customer retention initiatives to increase repeat business.

Skills

Digital marketing

Social media management

Promotional campaigns

Marketing analytics

Campaign performance reporting

English communication

Graphic design tools

SEO

Email marketing

Paid advertising

Education

Bachelor's degree in Marketing

Tools

Marketing analytics tools

Job description

Dubai, United Arab Emirates | Posted on 10/27/2026

Black Pearl Consult is looking for a creative and results-driven Marketing Specialist to support brand growth within the hospitality industry. The ideal candidate will have experience in digital marketing, social media management, and promotional campaigns, with a strong focus on increasing brand awareness, attracting customers, and driving business growth.

Key Responsibilities

• Develop and implement marketing strategies to promote hotel services, restaurants, events, and hospitality offerings.
  
• Plan and execute digital marketing campaigns across social media, email, websites, and online advertising platforms.
  
• Manage social media accounts, create engaging content, and maintain a consistent brand image.
  
• Coordinate promotional activities, seasonal offers, events, and special packages.
  
• Collaborate with the sales, operations, and guest relations teams to support business objectives.
  
• Monitor market trends, competitor activities, and customer preferences to identify new marketing opportunities.
  
• Manage online listings, promotional content, and brand visibility across relevant platforms.
  
• Analyze campaign performance, website traffic, engagement, and customer conversion rates.
  
• Coordinate with designers, photographers, agencies, and other external partners when required.
  
• Prepare marketing reports and recommend improvements based on campaign results.
  
• Support customer retention initiatives and strategies to increase repeat business.
  

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  
• Previous experience in marketing, preferably within the hospitality, hotel, restaurant, or tourism industry.
  
• Knowledge of digital marketing, social media platforms, content creation, and online advertising.
  
• Experience with marketing analytics tools and campaign performance reporting.
  
• Strong written and verbal communication skills in English.
  
• Creative thinking, organizational skills, and attention to detail.
  
• Ability to manage multiple projects, meet deadlines, and work collaboratively with different teams.
  
• Knowledge of graphic design tools, SEO, email marketing, and paid advertising is an advantage.