Marketing Specialist

Black Pearl; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

Black Pearl Consult in Abu Dhabi is seeking a Marketing Specialist to grow brand presence in the hospitality sector. You will drive digital campaigns, manage social media, and create compelling content that enlarges guest reach and engagement.

Responsibilities include planning multi-channel campaigns, coordinating with sales and operations, and analyzing performance to optimize results. English communication is essential, with a collaborative, deadline-driven mindset.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications, or related field.
• Experience in marketing, preferably hospitality, hotel, restaurant, or tourism.
• Knowledge of digital marketing, social media, content creation, and online advertising.
• Experience with marketing analytics tools and campaign performance reporting.
• Strong written and verbal English communication.

Responsibilities

• Develop and implement marketing strategies for hotel services, restaurants, events, and hospitality offerings.
• Plan and execute digital marketing campaigns across social media, email, websites, and online ads.
• Manage social media accounts and maintain a consistent brand image.
• Coordinate promotional activities, seasonal offers, events, and packages.
• Collaborate with sales, operations, and guest relations to support business objectives.
• Monitor market trends and competitor activities to identify opportunities.
• Analyze campaign performance, website traffic, engagement, and conversions.
• Coordinate with designers, photographers, agencies, and external partners.
• Prepare marketing reports and recommend improvements.
• Support customer retention initiatives to increase repeat business.

Skills

Digital marketing

Social media management

Campaign planning

English communication

Team collaboration

Content creation

Analytical skills

Graphic design basics

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

SEO/SEM

Email marketing platforms

Online advertising platforms

Job description

Job description

Black Pearl Consult is looking for a creative and results-driven Marketing Specialist to support brand growth within the hospitality industry. The ideal candidate will have experience in digital marketing, social media management, and promotional campaigns, with a strong focus on increasing brand awareness, attracting customers, and driving business growth.

Key Responsibilities

• Develop and implement marketing strategies to promote hotel services, restaurants, events, and hospitality offerings.
• Plan and execute digital marketing campaigns across social media, email, websites, and online advertising platforms.
• Manage social media accounts, create engaging content, and maintain a consistent brand image.
• Coordinate promotional activities, seasonal offers, events, and special packages.
• Collaborate with the sales, operations, and guest relations teams to support business objectives.
• Monitor market trends, competitor activities, and customer preferences to identify new marketing opportunities.
• Manage online listings, promotional content, and brand visibility across relevant platforms.
• Analyze campaign performance, website traffic, engagement, and customer conversion rates.
• Coordinate with designers, photographers, agencies, and other external partners when required.
• Prepare marketing reports and recommend improvements based on campaign results.
• Support customer retention initiatives and strategies to increase repeat business.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Previous experience in marketing, preferably within the hospitality, hotel, restaurant, or tourism industry.
• Knowledge of digital marketing, social media platforms, content creation, and online advertising.
• Experience with marketing analytics tools and campaign performance reporting.
• Strong written and verbal communication skills in English.
• Creative thinking, organizational skills, and attention to detail.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with different teams.
• Knowledge of graphic design tools, SEO, email marketing, and paid advertising is an advantage.

To view other vacancies we have, please check our website(www.blackpearlconsult.com)and follow us on our social media accounts-LinkedIn/Instagram

Follow theBlack Pearl channel on WhatsApp.

Skills

• Previous experience in marketing, preferably within the hospitality, hotel, restaurant, or tourism industry.
• Knowledge of digital marketing, social media platforms, content creation, and online advertising.
• Experience with marketing analytics tools and campaign performance reporting.
• Strong written and verbal communication skills in English.
• Creative thinking, organizational skills, and attention to detail.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with different teams.
• Knowledge of graphic design tools, SEO, email marketing, and paid advertising is an advantage.