Marketing Executive (Arabic speaker)

The First Group Hospitality; Abu Dhabi; On-site; AED 89,000 - 156,000; Full time

Job summary

The First Group Hospitality is seeking a Marketing Executive to support brand communications, campaigns, content creation, and audience engagement across our luxury portfolio in the UAE. You will help plan and execute marketing activities and coordinate with cross-functional teams to deliver compelling experiences for members, guests, and partners.

The ideal candidate has 2+ years in marketing or hospitality, strong social media and content skills, and a keen eye for detail.

Qualifications

• 2+ years of marketing, communications, social media, hospitality, luxury, or events experience.
• Strong understanding of social media, content creation, digital marketing, and brand communications.
• Excellent written, verbal, and interpersonal communication skills.
• Strong creative ability with attention to detail.
• Proficiency in Canva, CMS, email marketing tools, and MS Office.
• Basic knowledge of digital analytics, SEO, paid advertising, and campaign reporting is a plus.

Responsibilities

• Support planning and execution of marketing campaigns and promotions.
• Create content for social media, websites, newsletters, and email campaigns.
• Manage and update social media channels in line with the brand strategy.
• Assist with content calendars, campaign plans, briefs, and reports.
• Coordinate photography, videography, design, and production needs.
• Coordinate with membership, sales, hospitality, events, and operations teams.
• Track campaign performance, social engagement, website traffic, leads and conversions.
• Prepare marketing reports, schedules, and performance updates.
• Ensure all marketing materials reflect our luxury positioning.

Skills

Social media management

Content creation

Digital marketing

Brand communications

Written and verbal communication

Creative thinking

Organization & multitasking

Team collaboration

UAE market knowledge

Tools

Canva

Content management systems

Email marketing tools

Microsoft Office

Job description

Overview

About The First Group Hospitality

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

For more information, visit tfghospitality.com

Job Description

We are seeking a Marketing Executive to support brand communications, campaigns, content creation, and audience engagement. Responsibilities include, but are not limited to:

• Support the planning and execution of marketing campaigns and promotional activities.
• Create content for social media, websites, newsletters, email campaigns, and digital platforms.
• Manage and update social media channels in line with the brand strategy.
• Assist with content calendars, campaign plans, marketing briefs, and reports.
• Coordinate photography, videography, graphic design, and creative production requirements.
• Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions.
• Assist with website updates, listings, brochures, presentations, and marketing collateral.
• Coordinate with membership, sales, hospitality, equestrian, events, and operations teams.
• Support marketing activations, launches, exhibitions, networking events, and promotional activities.
• Assist with media, influencer, agency, supplier, and partner coordination.
• Conduct market research and monitor competitor activity and industry trends.
• Track campaign performance, social media engagement, website traffic, leads, and conversions.
• Prepare marketing reports, presentations, schedules, and performance updates.
• Ensure all marketing materials and communications reflect our luxury positioning.
• Assist with managing marketing budgets, timelines, approvals, and suppliers.
• Maintain accurate records of marketing activities, content, campaigns, and partnerships.
• Support public relations, press releases, media opportunities, and brand communications.
• Maintain confidentiality when handling business, member, client, and campaign information.
• Contribute to the continuous improvement of marketing activities and customer experience.
• Perform other marketing, communications, branding, and administrative duties as required.

Desired Skill & Expertise

• 2+ years of experience in marketing, communications, social media, hospitality, luxury, lifestyle, events, or a similar role.
• Strong understanding of social media, content creation, digital marketing, and brand communications.
• Excellent written, verbal, and interpersonal communication skills.
• Strong creative ability with excellent attention to detail.
• Proficiency in social media platforms, content management systems, email marketing tools, Canva, and Microsoft Office.
• Basic knowledge of digital analytics, SEO, paid advertising, and campaign reporting is an advantage.
• Strong organisational, multitasking, and time-management skills.
• Experience in luxury hospitality, lifestyle, equestrian, events, or private members’ clubs is desirable.
• Professional, polished, proactive, and confident in representing a luxury brand.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of the UAE market and local cultural expectations is an advantage.